our-team zhecho-dobrev 
Beyond Philosophy
SEPTEMBER 10, 2022
However, one of my team was spending the lock down a different way: taking a deeper dive on the data we have collected on our Emotional Signature ® research. Our Emotional Signature research measures the level of emotional engagement you have with customers right now and determines what the really want from you.
Beyond Philosophy
NOVEMBER 21, 2020
This episode of The Intuitive Customer hosts guest presenter Zhecho Dobrev, Principal Consultant for Beyond Philosophy, and our lead for digital transformation consultations. Dobrev shares what is working well, what isn’t, and what organizations should do to improve their experiences.
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ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. The other problem is that most teams pay superficial attention to customer emotions, mainly focusing on the customer steps/actions in the experience.
Beyond Philosophy
JUNE 18, 2015
Gilovich said this of the phenomenon: Our experiences are a bigger part of ourselves than our material goods,” says Gilovich. We are the sum total of our experiences. In a recent post, Zhecho Dobrev, discussed how some organizations are using this concept to create new experiences for Customers.
Beyond Philosophy
SEPTEMBER 15, 2022
One of the things we did on the Beyond Philosophy team was look at data. The data came from our Emotional Signature product , which is research that measures the emotional engagement you have with your customers. You can follow Zhecho on Twitter here. However, Dobrev did. Some of you binge-watched all of Netflix.
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