Voice Needs to Be Part of the Digital CX – Not the Legacy Annoyance
CSM Magazine
AUGUST 30, 2022
Advisors are seeing this first-hand, with 76% of demand into an average contact centre coming via the voice channel. This proved particularly the case during the early days of the pandemic when people clearly needed re-assurance. It’s time to place voice at the heart of the CRM Customer Engagement Centre.
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