Bad News Does NOT Get Better With Age – Transparency & Customer Onboarding Are Critical, And All Too Often Poorly Performed
Connecting the Dots
FEBRUARY 9, 2021
There are four rules to remember for successful customer onboarding: Bad news does not get better with age; Assume customers DO NOT read any of the fine print; Just-In-Time education is much more effective than initial mass education; and. Warning customers of possible problems is a major delighter and usually strengthens sales.
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