Amity

MARCH 27, 2017

Erica Lindberg of Kapost has 3 concrete strategies for doing so. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel.

Marketing 52

Marketing SaaS Education Customer retention 52

SmartKarrot

JULY 7, 2020

Role: Customer Success Manager Location: Remote, US Organization: Upland Kapost Actively engage and partner with their Customers to maximize adoption of the deployed solution and achieve positive business impact results. Become a Trusted Advisor to Customer stakeholders to enhance the overall customer experience.

Upselling 10

Upselling Accountability industry solution Customer retention 10

Amity

FEBRUARY 16, 2016

” (Kapost, 2015). The tactics and strategy will be different and change for each company, but at its core, customer success marketing is about “ work[ing] to ensure that customers see value in the product, renew or purchase from the company again, and advocate the product to their network.” Yay, More Work To Do.

Marketing 96

Marketing Best practices Accountability Sales 96