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Webinar Q&A: Why High Touch and Tech Touch Should Be Friends, Not Enemies

Education Services Group

ESG’s own Madeline Evans, Britt Layman, and Marley Wagner joined last week’s ChurnZero webinar to discuss how high touch and tech touch engagement models can co-exist in Customer Success. Product updates, like Marley talked about in the webinar, aren’t likely to be considered spammy because their focus is on information and education.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Delivering customer support.

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Customer satisfaction and feedback surveys. Subscription renewals.

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Four steps to build a digital customer success strategy from scratch

ChurnZero

In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. This will help you understand customer health across the journey. Develop a simple customer journey map The next step is to outline your digital customer journey.

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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. TC : Yes, definitely.

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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. TC : Yes, definitely.

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The top 2024 customer success trends predicted by industry experts

ChurnZero

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. Start with simple self-paced courses, in-product guidance, and live online webinars and workshops.”