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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? So just how long have you been in your position?

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

It’s our job to determine what it is. It’s our job to determine what it is. But how should you do it, and why is it important? I also appreciate how Boehme’s organization helps its clients grow faster by assisting them to align their customer experiences around the idea of jobs to be done.

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Follow These Incredibly Useful Tips Proven to Build a Successful Career

Beyond Philosophy

My podcast colleague teaches introductory marketing to his MBA students, a class offered in their first semester when their energy is high, and their enthusiasm is, too. I am sharing it here, too, since many of you probably have the same question. Have Long-Term Goals Hopefully, your working life will also span decades.

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Guest Post: Five Ways to Create First-class Experiences for Customers

ShepHyken

This week, we feature an article by Laura Bassett, Vice President of Product Marketing at NICE CXone , a complete platform for delivering an end-to-end customer experience. Using this knowledge to deliver a first-class experience will keep customers satisfied and build brand loyalty. Understand the customer journey for YOUR customers.

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Guest Post: How to Nail Automated Customer Service Email Writing

ShepHyken

This week we feature an article from Jessica Fender , head of the content team at Alltopreviews.com. Sh e provides tips and examples of how to improve the customer experience with automated support emails. Email automation is a way to keep your customers happy. Many businesses aren’t doing a great job with that.

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Guest Post: A Guide to Training Employees to Deliver Outstanding eCommerce Customer Service

ShepHyken

This week we feature an article from Pawel Lawrowski, Head of Growth at Tidio. He shares six tips and strategies to share with your team for improving the eCommerce customer experience. It can turn into hundreds of negative reviews and bad word of mouth, which spreads quicker than a wildfire. It includes: Standards. Strategies.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

When you consider all the resources organizations and individuals have put into customer experience and the voice of the customer, I wonder… was it worth it? So, I wanted to share his insight here with you, too. These days, you might want to blame the results on COVID. So, how can this be?