Win the Customer

MARCH 8, 2017

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Customer Experience 118

Customer Experience Coaching Marketing Sales 118

C Space

SEPTEMBER 27, 2019

Kawasaki is the pioneer of evangelism marketing, of bringing brand and customer benefit together. In an episode of the Outside In podcast , the Chief Evangelist shares funny, heartwarming and insightful stories from a life spent spreading good news to customers. The hard part is not the part of the Steve-emulation externalities.

Brand ambassadors 40

Brand ambassadors Airlines Personalization Marketing 40

LiveChat

FEBRUARY 23, 2018

Nowadays, businesses are using these types of automated channels to provide instantaneous customer support, answer questions, and even make sales! Although every single case will come with its own set of challenges, there are several improvement strategies that are more or less universal. Keep up with colloquial language.

Chatbots 46

Chatbots Management Sales Personalization 46