Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity
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SEPTEMBER 13, 2019
CEO David Kahan cited above all the brand experience, saying “It went against every mandate we have of good brand management.”. CEO David Kahan cited above all the brand experience, saying “It went against every mandate we have of good brand management.”. Amazon is the biggest e-commerce platform in the world.
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