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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

B2C 341
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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

Industrial psychologists and organizational behaviorists have been studying employee satisfaction for more than 30 years. Whether the “touch” is by paper, by a human being or by electronic or mobile means, organizations must offer consistent, seamless and positive experiences for customers. Customer Centric Employee Engagement.

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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. Reversing the Momentum of Dysfunctional Customer Information: Three Benefits of a Customer-Centric Approach to Data.

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Are Popular Customer Experience Metrics Just “Immature”, Or Do They Have Bigger Challenges?

Beyond Philosophy

While most (64%) of the 193 companies with $500M, or more, in revenues included in the Temkin Group study said they think they are “good” at collecting and calculating CX metrics, a number of problems facing these programs were cited: – Limited visibility of CX metrics across the organization (58%). Poor communication of CX metrics (41%).

Metrics 150
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The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

At the peak of the Hierarchy pyramid is a set of 2 emotions – Happy and Pleased – defined as the Advocacy Cluster. For my key example of practical creation of customer advocacy, I’m reprising material on my exposure to lagniappe, and what it can do for any company, irrespective of size, industry, or location.

B2C 207
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CS Career Guide: Customer Success Job Titles, Descriptions, & Salary

ChurnZero

To help drive recurring growth the CCO must focus on initiatives such as customer prioritization, customer retention, customer loyalty, customer satisfaction, as well as improving the customer experience. Create a customer-centric culture. Customer Success Operations Manager. Drive change.

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The importance of customer culture – an interview with Chris Brown

ijgolding

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Although I was studying accounting and finance at the time, I started out in sales and marketing. Was HP a customer focused organisation at that time?