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Hunting vs Farming customers – A virtuous cycle between Sales and Success teams

aircall

With the emergence of the subscription economy and in particular in the SaaS industry, we have come to distinguish 2 main business activities that contribute to the growth of a company: Hunting and Farming. They contribute to the company’s bottom line by consistently adding new customers. Closing the deal. Exhibit A.

Sales 88
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How to Optimize Your Renewal Process When Sales Owns It

ChurnZero

This is a guest blog post by Irit Eizips , Chief Customer Officer and CEO of CSM Practice. . Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. In some cases, the renewal process is owned by the Sales team (not the Customer Success team).

Sales 59
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Why you need to provide more proactive customer service

Toister Performance Solutions

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites. Your customers are facing unprecedented hardships. Some customer-focused companies are offering proactive service.

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Understanding Your Customer Lifecycle in 2021

Totango

Today’s Customer Lifecycle Is Technology-driven. As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. Some information is out-of-date, while some presentations give a partial perspective on the customer lifecycle. What is a Customer Lifecycle?

SaaS 66
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Why Customer Success is Critical Today

Amity

As SaaS companies increasingly look beyond simply closing a new customer and towards increasing the value of the customer relationships over time, businesses are zeroing in on the role of customer success to add value, influence customer outcomes, and build loyalty to increase revenue. But there is much more.

SaaS 60
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Moving from Support to a Career in Success

Amity

Say you’ve built a career supporting customers. Now, you are continuously hearing buzz about Customer Success, and you are wondering, “What does it take to make that jump into that world?” What makes a Customer Support Professional successful? What makes a Customer Success Professional successful?

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40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Blog

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Customers wouldn’t see what you have to offer, but what you are willing to change for them. That’s the true essence of customer service experience. So, let’s get started!