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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Either one can destroy value.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

As contact center Big Data continues to grow with new sources such as desktop analytics and higher expectations of results such as Customer Journey Mapping, the argument for a top notch Performance Management tool becomes increasingly compelling.

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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Digital disruption, IOT, AI, big data, sophisticated and mysterious algorithms, bots…and the list goes on. Six Steps to Successful Customer Journey Mapping by Natalya Bucuy. My Comment: Journey mapping is a powerful exercise that all companies should practice. The new language was scaring the pants off me.

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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. Making Customer Journey Analytics Work for You. Can correlate data across both real-time and historical systems.

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Transforming the Customer Experience with Big Data

CX Journey

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. But siloed raw data doesn''t help anyone, so figure out what''s available and make sense of it.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Years ago, the term “Big Data” became popular. I came up with the concept of “Micro Data,” which is about very personalized information about a smaller set of customers. My Comment: And as long as we’re on the topic of loyalty programs, here’s another informative article.

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3 Ways to Use Big Data to Improve Customer Service in Your Call Center

Talkdesk

Oxford defines “big data” as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” Big data is of special interest to businesses that wish to gauge their consumers’ preferences and ideas regarding customer service.