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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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Episode 1: Introduction | Tethr Learning Series ā€“ The four ā€œDā€™sā€ of better B2C sales performance

Tethr

This material originally appeared as part of our Learning Series podcast on B2C sales. Welcome to the Tethr Learning Series, The four “D’s” of better B2C sales performance. Then, we applied that model to a broader sample of more than two and a half million inbound sales calls.

B2C 110
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Episode 1: Introduction | The four "D's" of better B2C sales performance ā€“ Tethr

Tethr

In "The four "D's" of better B2C sales performance", we'll look at the what, why, and how of our recent research, plus what it means for your team.

B2C 62
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Episode 2: Disqualify aggressively | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In the last episode , we discussed the research that went into our HBR article, 4 Behaviors that Boost Inbound Sales , and talked a little bit about that research and how it came about. In todayā€™s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively. .

B2C 79
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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Are you looking to elevate your CX support strategy?

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How to improve sales: The four ā€œDā€™sā€ of better B2C sales performance

Tethr

This year, weā€™re exploring a new frontier: inbound sales. We all want to know how to improve sales performanceā€”so thereā€™s a lot of snake oil out there founded on the mystique of a good seller, or the ā€œx-factorā€ of a good sale or sales agent. ā€œWe We have the tools to analyze 100% of sales calls, 100% of the time.

B2C 69
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Episode 2: Disqualify aggressively | The four ā€œDā€™sā€ of better B2C sales performance

Tethr

In the last episode , we discussed the research that went into our HBR article, 4 Behaviors that Boost Inbound Sales , and talked a little bit about that research and how it came about. In todayā€™s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively.

B2C 62