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5 Top Customer Service Articles For the Week of September 14, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. 12 Ways to Celebrate Customer Service Week by Vanessa Brangwyn. While many people think this is a celebration about our customers, it is just as much a celebration about our people who take care of our customers.

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Why your business isn’t customer centric

TeamSupport

Raise your hand if you’ve heard that your business needs to be customer centric. Now raise your hand if your business is customer centric. Never even heard of customer centricity? If you raised your hand both times, how certain are you that your business is actually customer centric?

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Customer Experience vs. Customer Success: Are They the Same?

ChurnZero

It’s not uncommon to find it difficult to grasp the concept of Customer Experience vs. Customer Success. For some, the Customer Experience definition is not that different from the one for Customer Success. So, are Customer Experience and Customer Success really the same?

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How to Sell SaaS B2B: Strategies to Help you Succeed

JivoChat

Developing strategies to learn how to sell SaaS B2B can be challenging. The first step to planning your marketing strategies on how to sell SaaS B2B is identifying who is your target audience, and, then, researching them to create buyer personas. But, in terms of B2B SaaS, that’s different. . Know Your Target Audience.

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Want to boost Customer Success? Start with self-service.

inSided

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!) Let us help you. What’s more?

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B2B Customer Support: Up in the Cloud or Down on the Ground? Part 1

TeamSupport

You want to stop focusing only on getting tickets closed and instead work on building strong relationships with your customers. This blog series will give you a good starting point to understand the basic differences between the two as it relates to B2B customer support. It’s also not as dynamic when customers scale.

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Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Use technology to connect directly with your customers and listen to their needs.