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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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Customer journey map: The key to understanding your customer

delighted

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. Where do I start with my customer journey map?

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5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Are You Tracking the Customer Service Metrics That Really Count? There’s quite a bit packed into this short article.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.

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Make a Survey Online That Will Delight Your Customers, Not Annoy Them

GetFeedback

You’ve got to design a survey that looks enticing to customers and can also get you the necessary insight. This article offers the secret formula for making the perfect survey online — one that you’ll customers won’t mind taking. Strategically place your online survey in the customer journey map.

Surveys 102
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How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

In this article, we cover how profit centers and cost centers differ, as well as how Customer Success teams can position themselves to be viewed as a profitable function by: Emphasizing their value with the right metrics. In the table below, Matt breaks out Customer Success metrics by the value they communicate to the business.

Metrics 98
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5 Customer Journey Touchpoints to Measure

Lumoa

With 34% of businesses now implementing customer journey mapping, it’s becoming even more important to understand how to measure it. Using customer surveys is the most common way to gather feedback from your customers throughout the customer journey.