Beyond Philosophy

SEPTEMBER 25, 2017

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. Either one can destroy value.

Big data 284

Big data Journey mapping Consulting Consulting 284

DMG Consulting

JULY 16, 2019

Question: What’s the difference between customer journey mapping and customer journey analytics? Answer: Customer journey mapping provides enterprises with a visual representation of the touchpoints that prospects or customers traverse when interacting with their organization, from the first touch through the last.

Journey mapping 67

Journey mapping Analytics Interactive Voice Response Social media contact 67

DMG Consulting

APRIL 10, 2017

Thank you for your interest in DMG Consulting’s publications. Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. Please complete the registration form below. Monthly DMG Newsletter.

CRM 48

CRM Analytics Journey mapping Interactive Voice Response 48

Clarabridge

MARCH 21, 2017

Big data can be overwhelming. It’s just…well, big. And while customer experience management (CEM) activities should be data-driven, it is hard to figure out which data to use. Every industry, and every company, will have different types of data to look at. Tie ROI and value at each step along the way.

Customer Experience 61

Customer Experience Big data Journey mapping Metrics 61

DMG Consulting

APRIL 16, 2019

Thirteen years ago, DMG Consulting published the book The Real-Time Contact Center. ANALYTICS RECEIVES AN ENCORE. Speech and text analytics, also known collectively as interaction analytics, provide a firsthand, unfiltered view of what transpires between customers and an organization. who interact with them.

Contact Center 48

Contact Center Interactive Voice Response Analytics Self service 48

REVE Chat Blog

FEBRUARY 12, 2020

Innovation in data collection, analytics, and channel strategies has enabled financial institutions to diversify means of engaging customers , building better relationships through real time assistance. The customer experience in banking has taken a big leap through proactive communication with customers. Let’s dive in: 1.

Banking 76

Banking Customer Experience Chatbots Big data 76

Balto

SEPTEMBER 12, 2023

Harnessing Predictive Analytics for Enhanced CX Utilizing predictive analytics enables you to gain accurate insights about what your customers need and expect from your institution. Create a customer journey map and involve relevant departments and stakeholders.

Customer Experience 52

Customer Experience Customer centricity Coaching Analytics 52