Remove airline-safety-videos
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4 Ways to Get Customers to do What You Want

Beyond Philosophy

If you are an airline that wants to put the fun back in flying for customers, add jokes to your safety videos to get people to watch them again and have good feelings associated with your brand. 5 Ways to Make a Great Impression on Your New Customer Airline Safety Videos: Changing Customer Behavior—for the Better!

Airlines 296
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4 Ways to Get Customers to do What You Want

Beyond Philosophy

If you are an airline that wants to put the fun back in flying for customers, add jokes to your safety videos to get people to watch them again and have good feelings associated with your brand. Airline Safety Videos: Changing Customer Behavior—for the Better!

Airlines 218
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Video – The Key to Successful Customer Education

Connecting the Dots

But above all, employ video. Short videos are the best. No one has time to read a page of directions, but people will watch brief videos. My exhibit A is the airline safety video. In the past, NO ONE watched safety videos. Then, airlines started making them funny.

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5 Things You Can’t Forget about CX During the Vacation Season

Beyond Philosophy

This example of a high point in a Customer Experience from Southwest Airlines didn’t cost a dime—but it ended up on CNN Primetime, not to mention raising the spirits of the passengers on board. In the example video above, his delivery is not about the “what’”, which in this case is communicating a routine safety demo.

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4 Ways to Get Customers to do What You Want

Beyond Philosophy

If you are an airline that wants to put the fun back in flying for customers, add jokes to your safety videos to get people to watch them again and have good feelings associated with your brand. Airline Safety Videos: Changing Customer Behavior—for the Better!

Airlines 150
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Video – The Key to Successful Customer Education

Connecting the Dots

But above all, employ video. Short videos are the best. No one has time to read a page of directions, but many people will watch brief videos. My exhibit A is the airline safety video. In the past, NO ONE watched safety videos. Then, airlines started making them funny. See Hughes’ video.

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7 Ways Call Centers Can Help With Online Reputation Management

Global Response

Companies who have great customer service—think Zappos, Chewy, Southwest Airlines, and so on—tend to get great press online. Providing Exceptional Customer Service One of the best ways to effectively manage your online reputation is to provide customers with exceptional customer service in the first place.