Influitive

NOVEMBER 16, 2016

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. Account Based.

Accountability 85

Accountability Marketing Technology Customer Experience 85

Influitive

MARCH 7, 2017

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects.

Accountability 45

Accountability Marketing B2B Sales 45

Nicereply

FEBRUARY 2, 2024

This will, in turn, will help you: Build stronger customer relationships Earn customer trust Improve customer satisfaction Happy and satisfied customers often become advocates who rave about your brand on social media and review sites.

Education 59

Education Accountability Customer retention Journey mapping 59

Influitive

OCTOBER 26, 2015

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value.

B2B 94

B2B Customer advocacy Marketing Education 94

CustomerSuccessBox

MAY 31, 2021

The other responsibilities of a CSM includes- i) Account escalation ii)Periodic health check iii) customer advocacy iv) Renewals and upsells. To know more details about other key responsibilities of CSM, check out this blog – 6 Key Responsibilities of a Customer Success Manager in a SaaS Company.

Management 52

Management SaaS Customer advocacy Accountability 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts. Not all customers are made equal.

Accountability 10

Accountability Management Best practices Customer advocacy 10

CustomerSuccessBox

MARCH 17, 2022

A Customer Success playbook is a list of proactive, and best practice actions that CSMs must perform! It is a series of tasks that can be delegated to an account or a group of users at different points of their customer journey to help them adopt your product successfully. Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

inSided

SEPTEMBER 22, 2022

So with all that happening around us, why do we still see companies and their Customer Success teams still invest in Community projects? Here are the five most common reasons we’re seeing and hearing from prospects and customers in B2B SaaS. So why not help your customers create them, themselves? Let's explain.

Education 59

Education SaaS Accountability Best practices 59

CustomerSuccessBox

DECEMBER 14, 2021

Customer Success drives exponential growth. Because growth comes from an amazing customer experience. Yes, and when managed efficiently Customer Success can deliver exponential growth not just incremental. Well, how can you grow your business through current customers? Read : Customer Success KPIs.

Upselling 52

Upselling SaaS Customer advocacy B2B 52

CustomerSuccessBox

DECEMBER 9, 2021

Just churn does not cover the full potential of the customer success department. This takes into account the downgrades or upgrades with customer growth. This is a simple KPI but takes into account the effect of Customer Success on the bottom line of your business. Know more about NPS here. 5) Expansion MRR.

SaaS 52

SaaS Benchmark Customer advocacy Upselling 52

CSM Practice

MAY 22, 2022

Hence, the Customer Success framework is the foundation to design and build your aligned processes. Why is it important to design a Customer Success framework ? . The recurring revenue model of the B2B SaaS industry pushes the Customer Success teams to retain and expand the existing customer base. Key takeaways.

Brand ambassadors 59

Brand ambassadors SaaS B2B Customer retention 59

aircall

FEBRUARY 23, 2017

Businesses, especially of the B2B kind, are always looking for new and genuine ways to connect with their customers. The measure of customer engagement gauges the financial repercussions of customers’ relationship with the businesses they patron. The real value of customer engagement.

B2B 79

B2B Advertising Customer advocacy Customer retention 79

SmartKarrot

NOVEMBER 14, 2022

As a Director of Customer Success, you will create efficient processes for managing all pre- post-sales technical support; including phone & e-mail support, lab-based troubleshooting, knowledge database, and interface with CRM. Establish both leading and lagging KPIs to enhance customer advocacy.

Technical Support 19

Technical Support Customer advocacy Engineering Upselling 19

SmartKarrot

SEPTEMBER 7, 2022

Partner with Sales, Account Management, and Implementation teams to ensure effective success plans are in place for existing and incoming customers. Establish executive-level customer relationships with the most strategic customers. Process milestones for the customers and employees to work toward.

Customer advocacy 19

Customer advocacy Coaching Upselling B2B 19

SmartKarrot

FEBRUARY 3, 2022

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes.

Upselling 19

Upselling Customer advocacy Accountability B2B 19

SmartKarrot

FEBRUARY 17, 2022

Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom (On-site) Organization: Enthuse As a Customer Success Manager, you will provide sector-leading relationship management to your portfolio of the largest accounts.

Customer advocacy 19

Customer advocacy Upselling B2B SaaS 19

ChurnZero

JUNE 28, 2019

The same can be said when it comes to the complex nature of many B2B SaaS products. Customer retention is becoming a top-of-mind KPI in boardrooms around the world, and even the smallest errors can have profound impact on your bottom line. But for the feedback that does stick, your account will consider you their customer champion.

B2B 49

B2B B2C Entertainment Customer advocacy 49

Horizon CX

JULY 1, 2013

My bank account with B of A includes a checking account, a savings, account and a line of credit account—covering me in the event I overdraw from my checking account. I have successfully managed to go paperless with both my checking and savings accounts—two out of three—so far so good.

B2C 40

B2C Banking Customer advocacy Accountability 40

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Top 5 Customer Success Tools Every Business Must Use 1.

Management 52

Management CRM Analytics Customer retention 52

Tenfold - Contact Center Blog

JANUARY 17, 2018

To ensure success as an organization, create a team that is structured and accountable to the company-wide goal of improved CX. Typically, a Chief of Customer Success or a Chief Operations Officer captain this initiative. . As a next best step, focus on the persona or profile of the customer.

Customer advocacy 62

Customer advocacy Construction Upselling Marketing 62

SmartKarrot

OCTOBER 12, 2022

However, it also applies to B2B businesses. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. Customer account journey for B2B organizations can help with this. . Customer account journey for B2B organizations can help with this. .

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

aircall

JUNE 30, 2021

Many customers also prefer reaching out to companies via social media channels. In fact, answering a complaint posted online can increase customer advocacy by as much as 25%. On the other hand, failing to address a complaint on social media can decrease customer advocacy by as much as 50%. Re-Engage Customers.

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Influitive

JULY 13, 2018

Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them.

Accountability 75

Accountability Best practices Customer advocacy B2B 75

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Bhavika Kochhar. Sign up for our newsletter.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

SmartKarrot

JUNE 11, 2021

CCSM Level 2 curriculum focuses on refining the ability to manage multiple accounts and internal relationships. CCSM Level 3 focuses on developing skills that one needs to become a strategic customer success manager. CCSM Level 4 curriculum is based on instilling skills that drive portfolio or account expansion.

Best practices 22

Best practices SaaS Accountability Education 22

Influitive

JULY 8, 2015

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. Product is an amazing place to start your customer advocacy.

B2B 64

B2B Marketing Customer advocacy Sales 64

SmartKarrot

JANUARY 5, 2021

Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today. In the past two decades, he has not only advised several SaaS leaders on customer strategies but also founded and established customer-focused SaaS businesses.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Consulting 21

Influitive

MAY 31, 2017

This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to effectively implement these ideas in your already-packed marketing strategy, there’s good news. You already have a way to bolster these.

Marketing 49

Marketing Accountability Customer advocacy B2B 49

SmartKarrot

OCTOBER 13, 2022

However, many companies have different strategies and approaches when it comes to who should own/lead account expansion and how involved CSMs should be. What do you mean by the term expansion revenue in B2B SaaS? Here are the different types of expansion revenue that B2B SaaS enterprises take advantage of: Upsells.

Accountability 10

Accountability Management Upselling Customer advocacy 10

CustomerSuccessBox

MAY 16, 2022

Since you choose to read this blog, I suppose you already know the gravity of Customer Success in a B2B SaaS business. The crux of providing a great customer experience to the customer lies in maintaining great customer health throughout the entire customer lifecycle. Account Health.

Management 52

Management Upselling SaaS Accountability 52

Nicereply

SEPTEMBER 2, 2020

Customer relationships are no different. Whether you’re in a B2B or B2C marketplace, at the end of the day, you’re living in an H2H world…. And that’s where the importance of customer satisfaction comes in. . Building relationships with customers. Importance of Customer Satisfaction. human to human.

Airlines 126

Airlines Morale B2C Feedback 126

Influitive

MAY 19, 2016

According to the Myers-Briggs Type Indicator scale , CFOs and those who work in accounting or auditing fall into the ISTJ classification: they’re Introverts, Sensing, Thinking, and Judging people who are committed to responsibilities, organized and who logically analyze every situation. Keep posts short and to the point.”.

Finance 40

Finance Customer advocacy Education Marketing 40

SmartKarrot

MAY 19, 2022

It is known that customers hold stronger power over businesses. Customers expect their pain points to be resolved and hence choose the right products to get outcomes. B2B SaaS companies must keep in mind that a new customer needs to be onboarded well to ensure they realize the product’s value. Bottom Line.

Customer centricity 10

Customer centricity Brand ambassadors B2B Customer advocacy 10

SmartKarrot

AUGUST 4, 2020

Especially for the B2B organizations, customer experience is the new buzzword for the SaaS industries. It’s a shift customer success teams are uniquely poised to capitalize on, but only if they develop the means to monitor and manage long-term client experiences. How can a customer success leader be proactive about churn?

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10

CustomerSuccessBox

NOVEMBER 24, 2021

Retaining customers Improving your brand’s reputation Customer Advocacy Competitive advantage Converting potential customers into real customers. These reasons give a glimpse of why creating and proving customer value is extremely important. Knowing which account has high license usage is essential.

Upselling 52

Upselling Feedback Customer advocacy B2B 52