Why you should thank customers after a delay
Toister Performance Solutions
OCTOBER 8, 2020
The experiments showed that saying "thank you" instead of "I'm sorry" when a customer experiences a delay or another minor service failure can increase customer satisfaction and improve survey participation rates. The second study was published in 2020 by Yanfen You, Xiaojing Yang, Lili Wang, and Xiaoyan Deng.
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