article thumbnail

Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

article thumbnail

How to Best Use Customer Feedback: 3 Ways to Act on Big Data

PeopleMetrics

If you find yourself curling up in a ball again, consider getting help from a customer engagement company. We have industry knowledge, benchmarks, and smart people focused on making the most of your customer feedback. Customer engagement companies can turn your big data into a clear plan. Elbow nudge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

According to Scott Brinker, founder of the website chiefmartec.com and author of The Marketing Technology Landscape Supergraphic, “Marketing is becoming responsible for customer experience throughout the organization.” The Demand Gen Benchmark report found that 49 percent of respondents identified account-based tools as a top priority.

B2B 76
article thumbnail

Customer Centricity has to be an Intrinsic Principle: an Exclusive Interview with Mr. Rohit M A, Co-Founder and Managing Director, Cloudnine

Customer Guru

We, at Customer Guru, are on a mission to spread awareness of how Customer Experience (CX) should be the number one priority for Indian businesses to become more sustainable and successful globally. The next lap of the journey began in 2011 when Matrix Partners made its first investment with us. They were probably right.

article thumbnail

Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

LinkedIn: Augie Ray – Vice President Analyst – Customer Experience for CX and Marketing Leaders – Gartner. Our favorite content from Augie : The COVID-19 Dilemma: Remaining Customer-Centric When Customers Expect Incompatible Pandemic Rules. 20 Ways to Empathize With Stressed Out Customers.

article thumbnail

Contact Center Technologies 2017: find out what 23 experts say

RichCall

Check out what recent reports and experts suggest, and take part in a contact center benchmarking survey to get more accurate data on the current contact center trends. Global Contact Centre Benchmarking Report, Dimension Data 2017. Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016.