Remove 2010 Remove Customer effort Remove Sales Remove Surveys
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Beyond customer effort score – Understanding and avoiding “chronic suck”

Tethr

And many pushed back on the suggestion that they use a metric like our newly invented Customer Effort Score (CES) over traditional measures like CSAT or NPS. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort.

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17 Must-Read Books for Support Managers

Nicereply

The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service By Jeff Toister Published: 2017 Length: 190 pages If your company or team culture sucks, your customers will be negatively impacted. No amount of coaching, training, or quarterly feedback surveys will prevent it.

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Measure to manage customer experience

eGain

Enterprises attempt to measure the customer experience through focus groups, post call surveys, and quality scores. In 2010, Dixon, Freeman and Toman (DFT) published an influential paper in the Harvard Business Review, titled Stop Trying to Delight Your Customers. Customer Effort Score?

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How to Measure Customer Experience: CSat, NPS and More

Comm100

What service are you going to provide after the sale to differentiate your company from the competition? In order to provide high-level customer service while monitoring return on investment, companies need to use some metrics to measure success. accompanied by a survey scale. Positives of CSat.

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Peek inside HubSpot’s customer-centric strategy: how to build a customer-obsessed culture  

Lumoa

HubSpot realized that when a customer starts using the software, there has already been a long journey to this point from initial discovery, blog articles or marketing and sales e-mails. Getting a user profile is not the day #1 of HubSpot for that customer, it might be the day 30 or 100 of their customer experience.