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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 172
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Everything You Need to Know About Customer Satisfaction Surveys

ProProfs Blog

These surveys measure customer satisfaction score (CSAT) that help provide valuable insights that can be used to improve your business strategies and customer retention. Surveys can be conducted frequently to gauge improvement in customer experience. The data obtained can be used to segment customers.

Surveys 109
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Breaking Down the Ultimate Question – NPS

ChurnZero

Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses. Upcoming Webinar.