Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
Consultants have set up entire businesses profiting from this discourse. However, this ongoing argument about the “right” metric is misguided. Let’s delve into each of these most commonly used metrics. Since 2003 NPS has grown in popularity. Many clients use multiple metrics to measure customer satisfaction.
Let's personalize your content