Sales Reps and Agents

Turbocharge Sales Efforts with Efficient Sales Apps

The world of sales has seen a considerable change. This is because of a multiplicity of products, a variety of channels, and the rise of a digital ecosystem.

Salespeople can no longer rely on earlier tried and tested methods of closing deals. The sales process nowadays is much more complex. There are many more ways of nurturing and converting leads, for instance. Consumers have several choices, and their behavior can be driven by access to online information. 

Previously, face-to-face meetings and phone calls were enough to clinch a sale. Now, there are websites, email, social media, inbound call centers, and several other factors to take care of. All of them can be combined and used to generate leads, send proposals, conduct negotiations, and send confirmations.

Naturally, performance indicators have changed, too. Overall sales during a period is now just a starting metric. Depending on your industry, there is also the closing rate, lifetime consumer value, acquisition cost, churn rate, and others.

Efficient salespeople have to manage this changed terrain in order to be successful. They need to be familiar with shifts in consumer behavior and attitudes. Then, they need to match this with professionalism and speed.

Fortunately, they can rely on technology that tracks consumers, channels, and changes. Such technology can automate tasks, send reminders, spot prospects, and create reminders. It can simplify complexity from start to finish.

Increasingly, machine learning is also playing a part in boosting sales. For example, data can be used to spot patterns and trends. Prospects who are ready to move up the sales funnel can be targeted. Salespeople can then act accordingly to satisfy these needs. 

Tools for Salespeople

Successful salespeople know that to stay ahead, they need to use relevant tools. Simply put, sales tools are digital techniques that work across the sales process. From lead generation to conversion, these tools can be essential sales partners. 

Such tools can:

  • Collect and analyze behavioral, demographic, and other consumer data.
  • Gather information about consumers at various stages of the sales funnel.
  • Automate steps such as email deliveries and social media scheduling.
  • Send reminders about the best course of action based on the present scenario.

Using these tools leads to several benefits. For a start, they improve workflows and foster efficiency. They also increase productivity by streamlining and automating basic tasks.

It is important for sales tools to integrate with current processes. The tools should make use of pricing data, existing purchase details, current goalposts, and other relevant data.

When used well, sales tools can be the bridge between the sales department and those who are on their way to becoming customers.

Some examples of effective sales tools are:

  • Those that help with routine administrative tasks such as scheduling, tracking, and reporting.
  • Those that promote CRM techniques and processes.
  • Those that collect, integrate, and analyze data for better insights.
  • Those that contain ways to generate leads and reach out to prospects.

How Do Sales Apps Help?

Sales apps can work as tools in themselves or as a way for salespeople to access insights and information from a central software platform.

Among the many advantages of sales apps are:

 Product Information and Availability: When meeting prospects, salespeople can gain instant access to photographs, features, and other details of products and services. With real-time inventory data, they can estimate supplies and delivery times.

Complete Orders: With a sales app, salespeople can immediately close orders and complete transactions. This speeds up the sales process.

Adjustments and Corrections: In case of any changes or special instructions from the client, salespeople can instantly communicate this to the head office.

Administrative Help: A sales app can simplify tedious administrative processes such as logging in time sheets and official expenses. It can also serve as an instant record of such activities.

Customer Details: Sales apps can contain all the relevant details of a customer’s behavior, preferences, and purchase history. Accessing this during meetings can help salespeople close deals.

Offline Mode: Many sales apps have offline mode functionality. With this, salespeople can conduct business at any time and spot. Essential details will still be available, and information can be updated when there is connectivity.

Third-Party Integrations: Sales apps can also be integrated with other applications for more up-to-date operations. For example, taxes can be computed at every step, or delivery partner information can be made available.

Best Apps to Boost Sales

There are many sales apps to choose from, with various functionalities and sector-specific features. 

JustCall – AI-PoweredvCustomer Communication Platform

JustCall is a AI Powered cloud phone system and SMS system for sales and customer support teams. Leverage automation, analytics, and other call tools for contact centers.

Leadsquared

Leadsquared can automate, plan, track and monitor daily sales routines. The app can identify leads based on the agent’s location. It can also use the customer’s history to look for possible upsell or cross-sell opportunities. It includes a simple mobile CRM system to speed up the document verification process.

Milkshake

Milkshake helps you to automate your email outreach with a website builder and an integrated app. Salespeople have the possibility of contacting several prospects at once. E-mail campaigns and automated follow-ups make it streamlined. You can monitor opens, clicks, and replies. App actions can be tailored according to customer behavior.

Zoho

Zoho is a complete CRM solution that has an integrated app. It offers robust automation, comprehensive analytics, and personalized solutions. Salespeople can engage customers through the right channel at the right time with the right message.

Insightly

Insightly is also a CRM solution that provides email marketing and automation. The integrated app allows salespeople to take advantage of these insights and also has other features such as business card scanning, follow-up reminders, and relevant push notifications.

Pipedrive

Pipedrive is a cloud-based sales softwaremobile app. It offers a sales pipeline that is flexible and functional. Salespeople can access contacts and to-do lists, make calls or send emails with pre-formatted details. New leads can also be added as they arise.

 When selecting an app, the first priority has to be how well it integrates with the office sales database. It also needs to have an intuitive, user-friendly design. Security is another key factor. It also should be customizable and able to work across devices.

Sales Apps: A Summary

  • The sales landscape has witnessed a sea change. Nowadays, there are a multiplicity of products, several channels, and a large digital ecosystem.
  • Salespeople need to keep up with the complexity of managing prospects, nurturing leads, and coaxing conversions.
  • The best salesforce has access to technology that can analyze data and automate tasks. It can also send reminders, spot prospects, and create reminders.
  • These tools improve workflows and efficiency. They increase productivity by streamlining tasks.
  • Mobile sales apps are a vital subset of such tools. These sales apps can provide real-time information, customer details, and purchase history. They can also complete routine administrative tasks that save time.
  • Sales apps should be integrated with other applications for the best results. They can then be an essential CRM partner for those out of the office. Sales reps can be sure of up-to-date operations and information.
  • There are several such sales apps to choose from, with different functionalities and features that are based on category needs.
  • Among the elements to keep in mind when choosing an app are how well it integrates with a central database and a user-friendly UX. Other considerations are security, the ability to work across devices, and scalability.

Frequently Asked Questions

How do you drive sales productivity?
  • Some app-driven tactics are:
  • Track sales activities.
  • Establish a schedule.
  • Set goals.
  • Automate administrative tasks.
  • Gather relevant information about prospects.
What is a sales productivity app?

These are mobile tools to help salespeople have relevant data at their fingertips. They can share product details with prospects, keep track of inventory and delivery, and access the company CRM database for other vital selling information. Sales apps also allow collaboration and note-taking in real-time.

What are some sales trends for 2022?

Salespeople are relying on data-backed innovations and creativity. Automation is all-important, as is a multi-channel outreach. Customer satisfaction is given priority over simply making a sale. Personalization is taking further steps with machine learning suggestions at various sales funnel stages.

Sandy leads the US Sales team at JustCall and he has been integral in growing JustCall’s ARR by 5X while bootstrapped. He is a big believer in using tech to enable sales and is the first person to try out every new feature in the JustCall stack. While he’s not writing high performance email cadences for his team, he dabbles in blogging about Sales Strategy, Sales Tech and Sales Training.

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