Social Media Marketing Courses to Study Online
If you work with marketing or you are an entrepreneur who wants to know how to promote your brand, social media marketing courses can be very helpful. Digital marketing is fundamental when it comes to conquering visibility and engaging with your target audience, and social media networks have a very significant role in this.
There are multiple social media platforms available nowadays, such as Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Each one of them has a different public. To enjoy the opportunities they may offer to your business, you need to know how to use them, which types of posts to publish, the tools the platform offers, and so on.
It's possible to take courses online that will teach you several techniques and strategies about social media. You don't even need to leave your home to start learning. Check out the article to know more.
8 Best Online Social Media Marketing Courses
1. Instagram Marketing 2023
With the Instagram Marketing course, you will know how to have a powerful Instagram account set up for your business, so you can build your brand and convert followers into paying customers. The course will guide you through utilizing the latest Instagram features to grow your account and market your business.
By the end of this course, you will be able to implement effective strategies to have an Instagram profile that attracts your target audience and encourages them to engage with your brand. It will teach you several important techniques.
Workload: 7.5 hours
Certificate: includes a certificate of completion
Main topics:
- Introduction to Instagram Growth Marketing
- How to get the best results for your Instagram account
- Creating an Instagram power account
- Understanding the bias of the Instagram algorithm
- Instagram influencer and off-platform marketing
- Instagram content creation and processes
- Instagram ads
- Additional Instagram growth tools and features
- Monetizing your new Instagram audience
Access type: full lifetime access
2. Facebook Ads and Facebook Marketing
The Facebook Ads and Facebook Marketing course will teach you how to connect with new audiences through this social media platform and how to lower ad costs. You will master Facebook Ads Manager, retargeting, sales funnel, awareness, and conversion.
This social media marketing course will also teach you how to implement the Facebook Pixel and advanced tracking strategies, and to use advanced features in Facebook Business Manager. You will be able to mass post quickly to various social media networks as well.
Workload: 12.5 hours
Certificate: includes a certificate of completion
Main topics:
- Facebook marketing
- Facebook to business
- Switch to meta business manager
- How to create a sales funnel on Facebook
- How to create and optimize a Facebook page
- Facebook ads
- Budgets, bidding, and schedule for Facebook Ads
- Facebook split testing guide
- Facebook Pixel
- Types of Facebook Ads
- Facebook engagement
- Facebook reporting, insights, and optimization
- Social media marketing
Access type: full lifetime access
3. Social Media Marketing Mastery 2023
The Social Media Marketing Mastery 2023 focuses on helping you understand how to implement effective strategies to make the most of social media ads. You will learn Instagram marketing A-Z, and how to monetize through this platform.
This social media marketing course will teach you the power of Pinterest promoted pins and multiple Pinterest marketing strategies as well. You will master YouTube marketing, including video ads, and content creation. Other topics approached are Twitter marketing, LinkedIn ads, and how to use Google Business.
Workload: 11 hours
Certificate: includes a certificate of completion
Main topics:
- Social media marketing introduction
- Google Ads
- Google My Business
- YouTube
- Landing Pages
- Web 2.0
- Blogging
Access type: full lifetime access
4. The Social Media Marketing Course
The Social Media Marketing Course will teach you the social media foundations, how to build social media strategies, and use advanced features of the most popular social networks. You will understand how to plan goals, create a vision, and use social media for customer service and public relations.
The course approaches the content marketing foundations too. Some of the social media networks the course talks about are Youtube, Twitter, Instagram, Facebook, Google+, and blogging as well.
Workload: 2.5 hours
Certificate: includes a certificate of completion
Main topics:
- The broadening scope of social media
- Social media strategy
- Getting started with the social networks
- The social media audit
- History of social media
- Social media content marketing
- Social media automation
- Blogging
Access type: full lifetime access
5. Content Marketing Masterclass
With the Content Marketing Masterclass, you will understand how to set up a simple but effective marketing strategy for your business online. You will be able to create a social media schedule and plan, so you can achieve your short and long-term goals.
The course will also teach you how to write articles that get viewers to take action, the basics of search engine optimization, and how email marketing works. Besides, it explains how the buyer journey works, and how you can use it to sell more.
Workload: 18.5 hours
Certificate: includes a certificate of completion
Main topics:
- Understanding social media marketing
- Marketing as a business priority
- The buyer journey
- Social media marketing and SEO
- Social media marketing platforms
- Posting on social media platforms
- Social media posting ideas
- Creating a social media marketing post
- Community based marketing
- Building a social media and content marketing plan
- Creating social media images
- Copywriting
- Email marketing
- SEO
- YouTube marketing
- Video production
- Audio production
- Introduction to vlogging
- Introduction to podcast
Access type: full lifetime access
6. How to Build a Brand on Social Media
The How to Build a Brand on Social Media course will help you to understand how to use the power of social media networks to create a strong brand. You will learn how to create a social media feed that catches your target audience's attention and gets likes.
The course also explains how to write a successful social media profile that serves as a content guide for your posts. It talks about the importance of outbound engagement as well.
Workload: 2 hours
Certificate: includes a certificate of completion
Main topics:
- The 2 keys to social media success
- Profile picture
- Profile bio
- Number of posts
- Content guide
- The key to writing captions that connect
- Understanding the impact of the algorithm
- Brand building
- Inbound engagement
- Outbound engagement
Access type: full lifetime access
7. TikTok Marketing
The TikTok Marketing course will teach you how to grow your account organically, design content especially for this platform's algorithm, and get your posts seen in other countries. You will understand how to set up your ad account, design and scale TikTok ad campaigns, and optimize your bio and profile photo.
This course explains how to get verified on TikTok, participate in challenges and follow trends, use TikTok analytics, and enhance the production value of your posts as well. You will be able to have a successful profile that promotes your brand.
Workload: 11.5 hours
Certificate: includes a certificate of completion
Main topics:
- Setting up your account
- Types of accounts
- Types of content
- Picking your TikTok username
- Writing a bio
- TikTok pro account and analytics
- How to get your account verified
- Creating your first post
- Growth tactics
- How to make money on TikTok
- TikTok for business
- TikTok ads
Access type: full lifetime access
8. Pinterest Marketing and Advertising Beginner to Advanced
The Pinterest Marketing and Advertising Beginner to Advanced course offers you a step-by-step guide on how to use Pinterest to boost your business and sell more. You will learn how to implement Pinterest SEO techniques to reach your target audience and get them to buy your products.
The course also teaches you how to create Pinterest graphics, use Pinterest analytics, and use Pinterest advertising tools. You will be able to save time by quickly identifying bad strategies and avoiding them as well.
Workload: 8.5 hours
Certificate: includes a certificate of completion
Main topics:
- Introduction to Pinterest
- Getting started with Pinterest
- Pinterest keyword research and SEO
- Pinterest graphics
- Pinning schedule
- Pinterest analytics
- Pinterest advertising
Access type: full lifetime access
Choose the Best Social Media Marketing Course for You
Now that you have seen some of the best social media marketing courses available online, enjoy the opportunity to choose the one that will help you with your goals. You will see that with the proper strategies and knowing how to use the tools offered by different social media networks, it's possible to promote your business and build a strong brand.
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