Still making every cold call manually? Want to ramp up to more than 100 cold calls in a day with a powerful sales dialer?
Well, we know how difficult it gets to meet sales quotas, when you’ve got to deal with the mess of finding lead numbers, then dialing them manually, and ending up on a dial tone. The worse is – getting hung upon!
Research by McKinsey shows that the sales teams using automation tools see a 5X higher chance of quota attainment versus teams without automation. Leveraging this insight, we’ve created Sales Dialer software to help automate the monotony of dialing numbers manually.
What is a Sales Dialer?
Sales Dialer is an outbound phone dialer system that allows you to upload contact details or lead lists via excel or through your CRM and create automated call campaigns to eliminate manual dialing effort. Sales dialer provides a number of functionalities which include campaign creation, campaign analytics, answering machine detection, the best time to call, schedule call back, team creation, and much more.
How do modern sales phone dialers work?
Modern sales dialers are virtual calling platforms that work on any laptop or mobile device. The applications are cloud-based hence the only hardware that you need is a pair of headphones. And you are all set to make and receive calls from anywhere with an internet connection.
Once logged in through the web or a cloud calling application like JustCall, agents can easily access the customer’s buying information and progress in the sales funnel directly from the CRM and make calls to sets of customers faster and more efficiently.
Sales dialers make VoIP calls to all the selected customers in one go or one by one as per the designed algorithm. VoIP outbound calls are also made to customers getting added in real-time.
While on calls, the agent has access to call scripts, can take calls notes, give disposition codes as well so that future callers have a context of how to take the campaign forward.
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What are the types of Sales Dialers available with JustCall?
1. Auto Dialer
Auto dialer is an automatic phone dialer, as the name suggests. It is suitable for campaigns that focus on reaching a small but high-value group of leads. Contacts in Autodialer are dialed one after the other while connecting each call to the agent only after the previous call ends. Therefore, call abandonment is lowest in Auto dialer. Auto dialer campaigns are assigned to one agent at a time.
When to use?
- To reach a smaller set of leads and engage with all of them.
Benefits:
- Higher call quality
- Low call abandonment rates
Which teams benefit the most from Auto Dialer?
- Auto dialers are designed for companies who are interested in making a smaller volume of calls to a high-quality lead list.
- A B2B business or SaaS company sales team would benefit from using an Auto dialer.
2. Predictive Dialer
Best suitable for high-volume campaigns that need to be handled by a sales team. This dialer dials a few sets of contacts simultaneously and connects the answered call to the available agent. Hence, it reduces the agent idle time between subsequent calls, ensuring maximum productivity. While the call abandonment rate in these campaigns is expected to be high, sales teams can leave automated voice messages to the contacts that do not get connected. Predictive dialers help to reduce agent ‘idle time’ from around 30% to a mere 5%, so they have a big impact on productivity.
When to use?
- To reach a large set of leads, mass pitch products.
Benefits:
- Wide customer reach
Lower agent idle time
Which teams benefit the most from Predictive Dialer?
A predictive dialer is suited for companies making a relatively high volume of outbound calls (so that prediction errors are manageable losses) where every call is usually attended by a live agent. If your business has an essentially limitless lead list to dial from (like many telemarketing companies), then a predictive dialer is right for you.
3. Dynamic Dialer
Best suitable for sales teams who aim to run campaigns that use active contact lists within their CRMs. Users who wish to make outbound calls to freshly captured leads benefit the most using Dynamic Dialer campaigns. Here, the effort of creating or uploading contacts every time is reduced through real-time sync between Dynamic Dialer and CRM. Newly added contacts are added to the campaign and connected to the available agent.
When to use?
- To reach time-critical leads who filled up a query on the website.
Benefits:
- Connect in real-time
- Low call abandonment rates
Which teams benefit the most from Dynamic Dialer?
Newly added leads are prioritized in the dialing list and called, thus increasing the possibility of conversions for the sales teams. This is essential for businesses that get their leads largely from their business websites such as a SaaS product or Agency.
Auto Dialer vs Predictive Dialer vs Dynamic Dialer
Key Aspects to Consider :
Auto Dialing | Predictive Dialing | Dynamic Dialing | |
Call connect ratio | Call connect ratio > 30% – 60% | Call connect ratio <=30% | Call connect ratio > 30% – 60% |
Abandonment rate | <=1% | 4% – 8% | <=1% |
Campaign Team | 1 call per agent at a time | Multiple calls per team | 1 call per agent in the team |
Consider the Above Aspects while Choosing you Sales Dialer Software
Benefits of using Sales Dialer Software
1. Eliminates manual efforts and errors
Sales Dialers drastically reduce common human errors that happen when dialing manually. You or your team members may misdial, call up the same person twice, overlook a number that was supposed to be contacted, or punch in the wrong number from your spreadsheet. These make calling processes more lengthy and tiresome. But with an automated system called Sales Dialer, you remove the error from the equation.
2. Connect with 2X prospects in the same time frame
Sales Dialers automatically dial and connect the contacts. This means your sales reps need not waste time scrolling down the contact list, manual dialing, and waiting for their recipients to answer the calls.
3. Boosts conversion rate per rep
Sales dialer has a feature that provides you with local numbers that reflect on the recipients’ caller IDs. This improves the chances of answered calls. The more your calls are received, the more chances you have in cracking meaningful conversations and increasing your sales.
4. Minimizes idle time, boosts talk time
Since calls are made in a consecutive manner, agents do not waste any time waiting for the call to connect or hearing a busy tone. The automated dialing mode increases agent talk time from 10-15 minutes per hour to 45-50 minutes.
5. Improved rep productivity
Save up to 12 hours a week by cutting down manual tasks like searching for contacts, sorting them, dialing manually, and taking down notes.
How to Optimize the Sales Cycle with Sales Dialers?
JustCall’s Sales Dialer saves time by enabling sales reps to call directly from the CRM of your choice. Rather than scrambling to find up-to-date information on a customer, your team can make their calls directly from the contact record on your CRM. They’ll see any existing deals, ongoing conversations, support tickets, or other information that they could use to optimize the sales process.
Which Sales Dialer is Best Suited for Your Business?
Using an efficient Sales Dialer means your team can spend more time on the important part—converting leads. So, let’s take a look at which Sales Dialer boosts can help your business use case?
Banking – credit card sales – Predictive Dialer
Baking companies often rely on bulk calling to make sales such as credit card sales. Sales agents dial thousands of contacts to make sales to their leads. Predictive dialer is most effective in such a use case, where the agents are reaching out to their leads for the first time to know if they are interested in making the purchase.
Education – Course counseling and sale – Dynamic Dialer
Ed-tech industry often garners huge interest from leads where leads reach out to the companies by filling out their details and queries. Such companies make sure they capture the details and reach out to their warm leads to make sure they understand the requirements and pitch the right offering. Dynamic dialer is most suitable in this case, where sales teams want to capture the newly added leads in real-time and dial those contacts.
Tech – Reaching inbound leads – Autodialer
A number of B2B tech-based businesses rely on inbound sales and gather their lead contact lists based on inbound queries. It’s crucial for account executives in these companies to spend adequate time with these leads to understand their requirements. Hence, when the leads are high in quality and low in volume, Autodialer is the most suitable dialer.
However, apart from the above-mentioned industries, Autodialer software can help people in these industries, too:
- Healthcare
- Retail
- Technology
- Real estate
- Home services
Try Sales Dialer by JustCall
If you’re looking for a Sales Dialer, try JustCall. We offer three different types of dialers: Auto Dialer, Predictive Dialer, and Dynamic Dialer.
Built keeping in mind the distinct needs of sales teams of different sizes, our Sales Dialer comes packed with modern features that enable reps’ productivity, performance, and excellence.
You can also download the Android and iOS mobile apps of our Sales Dialer, empowering your sales reps with higher flexibility and mobility. Sign up now for JustCall and give Sales Dialer a try. (Spoiler: You’ll love it!)