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SubscribeWhat’s the best way to generate real estate leads in 2024? More Google Ads campaigns? More personal communication and relationship building? Or maybe new marketing tactics, like using immersive experiences?
The real estate market can be tough to crack. With a lot of money involved in deals for different stakeholders and high competition, you can’t just add listings to your website and hope for the best.
Well-known and proven strategies like digital ads and phone calls still hold water, but if you want to stay competitive in 2024, you need to know how to utilize all the modern tactics and channels.
What’s also important, you have to recognize that lead generation is not just about attracting potential buyers and getting their contact info. It’s about generating a consistent flow of quality leads and nurturing them to a point where they are ready to buy.
In this blog, we’ll cover 33 real estate lead-generation ideas that have worked for some of the most successful companies and agents in the industry. By the end, you’ll hopefully have a fresh perspective on how to effectively capture high-quality real estate leads.
What is lead generation in real estate?
As you probably already know, lead generation in the real estate industry is the process of attracting and engaging potential clients or buyers for properties.
But it’s also the first step in building a relationship with someone who could eventually become a customer, and that’s how we want to view it. Sure, it all starts with identifying, attracting, and converting people who are showing interest in properties. However, capturing their information should only be one small step and not your final goal.
Lead generation in real estate is about attracting and engaging with potential clients to build relationships. It involves understanding their needs and guiding them through the buying or selling process, ultimately turning interest into transactions. This approach focuses on creating meaningful connections and providing value for both sides, leading to more successful outcomes.
The challenges real estate agents face in lead generation
Let’s look at some common challenges you need to face and overcome to generate and convert leads in real estate.
- Generating More Leads: You need lots of people interested in buying or selling homes to talk to, so you need to find ways to meet more of these people, whether online or in person.
- Improving Lead Quality: It’s better to have qualified leads who really want to buy or sell a home soon, not just people who are thinking about it without any real plan.
- Converting Traffic into Leads: When people visit your website, you want to get them interested enough to leave their contact info so you can follow up.
- Building Trust and Credibility: People are more likely to do business with you if they trust you and see you as an expert who can help them with their real estate needs.
- Positioning Yourself as an Authority: You want to be the go-to person for real estate in your area, someone known for good advice and reliable information.
- Converting Leads into Sales: The main goal is to take these interested people from just thinking about buying or selling to actually making a deal with you.
The best ideas to generate real estate leads
We’ve done our research and prepared the most detailed list of lead generation ideas for real estate. These tactics are grouped into nine categories, and each of them solves one of the challenges we’ve talked about. For the best results, use a healthy mix and try at least one idea from each category.
Digital advertising ideas for a real estate agent
1. Use the power of Facebook Ads
Facebook, with a huge base of active users, turns out to be a lucrative platform for running real estate ads. You can find the perfect customer fit for any kind of property you wish to sell on Facebook.
Here are a few tips for creating a spot-on real estate Facebook ads strategy:
- Create ads using a combination of behavior, location, and demographic factors or on the basis of the relationship status of the audience.
- Bring your properties to life with video ads or carousel ads for showing multiple properties in a single ad.
- Create custom ads for lookalike audiences using an email address or phone number. Set up Facebook Pixels on your website to target website visitors.
- Exclude audiences that are not potential buyers. You may want to exclude these audiences from your real estate ads: National Association of Realtors, National Association of Real Estate Brokers, etc.
2. Don’t forget about Google Ads
Google has dominated the search engine space, owning more than 75% of the market share. Your buyer is highly likely to Google a property before actually visiting it.
Google Ads are beneficial for displaying the listing to potential buyers of a specific area. Use PPC campaigns to give buyers a fair idea of your listings, prices, and contact details.
We’ve compiled a set of tips for effective real estate Google Ads:
- Use negative keywords while creating campaigns. If someone searches using a negative keyword, your ad will not be displayed. This not only maximizes the outcome of your campaigns by reaching out to interested buyers only but also lowers the cost per click (CPC).
- Add call extensions in the ad copy to enable leads to connect with you quickly.
- Add a price extension in your ad copy so that only interested leads (those who are fine with the budget) will contact you.
“As a real estate professional, I quickly realized that direct mail gave me a poor response rate. Most recipients called to yell that their house wasn’t for sale, coupled with a few not-so-nice words. Eventually, I turned to Google PPC and replaced my direct mailing budget with a PPC budget, but the lead generation and conversion rate have multiplied!”— John Mucilli, the owner of IFLIPNY Properties
3. Use real estate listing websites
According to the National Association of Realtors, 90% of home buyers use the internet for house hunting. Multiple real estate listing sites send qualified buyer and seller leads to the agents. The best part? You can stay with your brokerage and get more referrals from these sites.
Zillow
- It comes with a Home Valuation Tool called Zestimate. This tool allows Zillow to create a heavy database of buyer and seller leads.
- You can create a free account on Zillow or become a Premier Agent and receive instant visibility through the brands like Zillow, Trulia, and StreetEasy.
- As a Zillow Premier Agent, your profile will show at the top amongst other agents of the same ZIP code on the listings.
Trulia
- Trulia has been acquired by Zillow, and if you become a Zillow premier agent, you will get leads from Zillow, Trulia, and StreetEasy.
- On Trulia, buyers can see comparable sales, nearby schools, crime rates in the area, amenities, and transit, all on a map of the area you’re considering.
Redfin
- Redfin operates as a brokerage. It works with several local listing sites to ensure the data is accurate and updated.
- They also have real foreclosure listings, unlike the other guys.
- As a partner agent, Redfin will send you leads for free and will take 30% of the commission only after a referral closes a transaction.
Realtor
- Realtor.com is the official partner of the National Association of Realtors.
- Their listing is directly connected with MLS, where the agents list their property for sale, and it carries approximately 97% of all MLS-listed properties.
- Realtor.com shows recently sold properties in the area of interest that allows buyers to understand the prices in a particular locale.
It also allows the user to filter the search for particular features, such as golf course views or swimming pools.
Converting website traffic to leads
4. Use a click-to-call button or widget
Websites and landing pages in the real estate industry usually have a bounce rate of 45-70%. Unfortunately, most of the people who visit your website don’t become leads. How do you improve your website lead conversion rate?
Use a click-to-call button. It allows your website visitors to connect with you instantly, the moment they land on your website. This ensures that whenever someone wants to talk to you, you’re there to assist them.
Alternatively, you can use CallPage, which is another great tool for capturing leads from your website.
CallPage boosts real estate website engagement by smartly triggering pop-ups that offer instant callback or meeting scheduling. This means when visitors show interest, like spending time on a listing, CallPage pops up at the right moment to offer a quick talk or schedule a meeting. This timely interaction can turn casual browsing into real leads.
5. Add chatbots to your website
Whether a person is looking to sell, buy, rent, or inquire about a home, they will invariably end up filling out a bunch of lead capture forms on several real estate web pages.
Are you subjecting your website visitors to boring lead-capturing forms? Now, that can be a very wrong move.
Everyone knows how to fill out a form, but almost no one likes doing so. In a competitive industry like real estate, response time is key, and personalization is a differentiator.
Real estate chatbots are an effective way to fix the form problem. They transform the actual process of sharing lead information from a mundane task into a conversation. This makes the lead generation experience feel more engaging. Some realtor firms have experienced an immediate increase in conversion rate by a factor of 2-3x with a landing page chatbot.
Using automation & productivity tools
6. Use an auto dialer for generating real estate leads
Cold calling is one of those lead-generation strategies that’s been around forever, yet it’s still doing well. However, it can be quite time-consuming. How do we tackle this issue?
Try cold calling with smart automation, like an auto dialer. This tool automates the process of dialing, creating a more efficient process for lead generation companies. Additionally, features like auto-saving call details, recordings, and notes, minimize manual tasks for agents.
Since manual tasks are automated, you spare a lot of time on the more productive tasks. In this way, you can make as many as 100 cold calls a day and generate more real estate leads.
7. Use bulk SMS campaigns
Bulk SMS is very low-hanging fruit when it comes to real estate lead generation. SMS, with a high opening rate of 98%, turns out to be a low-cost, high-ROI tool for lead generation.
You can send out mass opt-in texts to prospects and send offers/discounts to trigger actions. Bulk SMS is also great for creating referral campaigns to generate further leads. Offer vouchers, coupon codes, etc., to your existing leads for successful referrals.
Here’s a tip! Integrate your CRM with JustCall so you can send automated texts whenever you add leads to your CRM.
8. Round-the-clock support with SMS bots
SMS bots can be a great realtor lead generator. SMS bots have made it possible to send automated text responses, enabling a round-the-clock presence. You don’t need to be on the phone 24/7 to answer customers’ queries. An active SMS bot can respond to these queries.
Leads can simply send their query as text to the business phone number. JustCall’s SMS Bot will then send accurate replies by fetching information from the database or CRM.
It can also send details of all the available properties without any human intervention. This way, you won’t miss any leads because of your unavailability.
Content & social media
9. Use social media for real estate lead generation
Looking for online real estate lead generation ideas? Why not explore the power of social media?
Social media is a great platform to connect with prospective buyers and sellers and build reach. It helps you build a stable real estate pipeline.
Use the Facebook Messenger option on your website so visitors can directly have a conversation with you. You can connect with potential leads and, eventually, get their contacts.
Joining Facebook and LinkedIn groups also helps a lot in getting new leads and connections.
Post regularly. Some people post every day, but at least once a week is recommended to stay relevant. Don’t just post listings, either — keep things interesting by posting quotes, videos as well as links to resources when appropriate!
Jeff Fisher, who has over 25 years of experience in real estate, says:
“An excellent lead generation tactic is using video in social media ads. On average, US viewers spend about eight hours and 33 minutes per week watching various types of online videos. Video is personal, attention-grabbing, and easy to consume. Video ads build trust, garner much higher engagement rates on social media, and relay a lot of information in a short amount of time.”
10. Go live at a property on social media
Social media is now becoming the business front face for real estate, amongst other industries. Live video coverage of properties on YouTube, Instagram, and Facebook helps generate traction.
You can use live-streaming sessions to showcase entire properties. Make sure that you have good lighting and equipment for the broadcast.
You also save the live videos and later send them to the interested leads who were unable to catch the live broadcast.
11. Create a free, helpful tool
One of the best ways you can attract leads to your real estate business is with a free, helpful tool.
It’s likely the real estate agents you’re targeting don’t have time to create these tools themselves, so this represents a great opportunity for you to create something that potential customers will value. Your tool should directly relate to their business. For example, it could be a checklist that helps ensure they’ve dotted all their i’s and crossed all their t’s before closing on a house.
If you were marketing to homebuyers instead of real estate agents, it could be a mortgage calculator or other tool related to first-time homeownership.
Whatever it is, make sure it’s something they can use in their day-to-day work as an agent—or else they won’t find it valuable enough to download.
12. Become an SEO authority
Search engine optimization (SEO) is perhaps the best ROI strategy for real estate lead generation. It’s more time-consuming but has much more potential than paid lead generation strategies.
Many real estate leaders leverage content marketing and search engines as their go-to inbound marketing strategy. Here’s what they have to say.
James McGrath, Co-founder of the NYC real estate brokerage, Yoreevo, shares:
At the local level, there won’t be as much competition, and you can cater your effort to landmarks or locations of interest for nearby home buyers. For example, you can write an article about homes on a nearby lake or condos downtown. Getting in front of buyers searching helps because they’ll see you as an authority and also have a highly targeted search.
Sarah Braud, CEO of Braud Creative, has a unique approach to targeting local buyers and sellers:
One of my favorite lead gen strategies for realtors is a quiz meant to help users find their ideal neighborhood. Once you have their email, then you can begin sending geo-targeted options of homes for sale in their perfect neighborhood!
Nathaniel, owner of The Expert Home Buyers has got really great results with SEO:
Up until this point, I have been doing Google PPC advertising, which has brought some very good deals my way. Only recently have I started seeing the fruition of my SEO efforts.
Last week, I had two very motivated leads come in, and this week I have had another. These drive my cost per lead down significantly, and ultimately it will go to zero. At that point, I will be running a business that has 0 costs per deal as opposed to right now, where my cost per deal is about $2500.
13. Start a YouTube channel
Creating a YouTube channel is an innovative and effective way of getting leads for real estate. Here’s how it benefits real estate agents:
- Showcase Properties: A YouTube channel allows you to give virtual tours of your listings, providing a dynamic and engaging way to showcase properties to potential buyers.
- Establish Authority: Regularly posting informative content, market analyses, and buying/selling tips can help you establish yourself as an industry authority.
- Reach a Wider Audience: YouTube’s vast audience means your listings and content can reach potential buyers locally and globally.
- SEO Benefits: YouTube is owned by Google, so well-optimized video content can improve your visibility in search engine results.
- Engage with Potential Clients: The interactive nature of YouTube, including comments and live streams, allows you to engage directly with potential clients, answering their questions and building relationships.
In summary, a YouTube channel can be a powerful tool for real estate agents, offering a platform to showcase properties, share expertise, and engage with a broad audience, ultimately leading to increased lead generation.
Community building
14. Stay active on community pages
One of the best ways of generating leads is by creating community pages on your website and optimizing them for Google.
Community pages provide buyers and sellers with updated information and reviews about localities, their population, physical and social infrastructure, cost of living, major attractions, etc. You can also address common FAQs here, thus building on your authority and improving your Google rankings.
Here’s related advice from Bill Gassett, a licensed real estate agent for over 35 years:
One of the significant keys to being successful will be making your community page exceptional and then working to make it visible through search engine optimization. Many will see you as a market expert for the community in the process.
15. Host webinar and online workshops
Hosting webinars and online workshops is a great way for real estate agents to share their expertise and connect with potential clients.
It’s a chance to demonstrate your knowledge in the field, making you the go-to person for real estate advice. When people learn from you, they start to trust you, and this trust can lead to them choosing you as their agent.
Plus, these online events give you a platform to reach a wider audience without breaking the bank. By saving the recordings, you can continue to attract new leads long after the live event has ended. It’s an effective and engaging way to grow your business and establish a strong presence in the real estate market.
Morshed Alam, a licensed agent in Minnesota, has some tips to make your workshop successful:
Just be sure to always have answers ready; that way, you look prepared and experienced. Bring along a ton of small gifts and business cards to hand out to the people who attend the workshop. Or, schedule an online workshop and advertise it on social media to get a group of prospects tuning in.
16. Network at events not related to real estate
Events full of realtors like you hardly lead you to quality leads. Instead, try joining local events that are not real-estate related. A book reading event, yoga workshop, community service groups, and concerts are some events that see lots of participation and can prove to be excellent networking grounds.
While you enjoy a book reading or participate in a community clean-up, you can subtly establish your presence and reliability in the community. Over time, these interactions can lead to referrals and direct leads, as people often prefer to do business with someone they’ve met and liked in a non-business context.
Eseosa Sosa, a marketing consultant and brand strategist, advises:
Instead, go to an event you’ll truly enjoy, engage in the flow of conversation, and when you get the ‘what do you do?’ question, give them an answer that truly makes your real estate services shine.
Targeted marketing
17. Find and target expired listings
Expired listings represent a unique opportunity for real estate agents looking to expand their client base. Homeowners with expired listings are often more motivated and open to new representation, especially if their previous attempts to sell were unsuccessful.
Here’s how to approach them to generate listing leads effectively:
- Research Thoroughly: Use MLS and real estate websites to identify expired listings. Look for properties that have been off the market for a while but still show potential for sale.
- Understand the Seller’s Perspective: Many homeowners are disappointed or frustrated after their listing expires without a sale. Approach them with empathy and a clear understanding of their previous challenges.
- Offer Fresh Marketing Strategies: Present a new and tailored marketing plan that addresses the shortcomings of the previous listing approach. Highlight how your strategy differs and can potentially lead to a successful sale.
- Build a Relationship: Establish trust by demonstrating your market knowledge and commitment to selling your property. Be patient and supportive, showing that you’re in it for their best interest.
By targeting expired listings with a thoughtful and researched approach, you can turn these missed opportunities into successful transactions, thereby growing your list of satisfied clients and enhancing your reputation in the market.
18. Target millennials and Gen Z
Many real estate businesses are tapping into Gen Z and millennial sensitivities as well. Matthew Myre, the founder of Berri Properties and a new-age entrepreneur in the real estate industry, refused the traditional lead gen methods.
Instead of cold calling and door knocking, he suggests other mediums:
Realtors can target millennials and Gen Z prospects by creating and curating digital content that suits their real estate needs. Since most buyers are turning to online platforms before ever talking to a realtor, it’s crucial for agents to build their online presence.
Realtors need to create consistent quality content that focuses on a targeted niche of keywords to rank on Google. Blogs are a great way to do this, but you can also see great results from videos, which can be repurposed into blogs and podcasts.
19. Chase divorce leads
When the competition is tough, it helps to think outside the box. Why not target divorce leads — the people genuinely motivated to move and looking to buy or sell a property?
If you play your cards right, you can get several referrals in the future. It could be a consistent and profitable niche with low competition.
Here’s what Kelly Lise Murray, JD, Co-founder and CEO of Divorcethishouse.com, says on divorce leads:
If you’ve got reserves of patience and empathy, then working divorce leads might be the perfect lead generation strategy to close a few more deals this year. There’s even a designation, RCS-D (Real Estate Collaboration Specialist — Divorce), that you can get to show potential divorce clients that you know your stuff and mean business.
Innovative tactics
20. Geofencing for targeted advertising
Geofencing is a marketing strategy that involves creating a virtual boundary around a specific geographic area, allowing you to target potential real estate leads right where they live, work, or play.
By setting up geofences around key locations such as popular neighborhoods, rival listings, or local hotspots, you can send targeted advertisements to the smartphones of people entering those zones.
Geofencing ads are typically delivered through mobile apps and websites that users access on their smartphones. This method capitalizes on the location services of mobile devices to ensure that the ads are served to the right audience at the right time, enhancing the chances of engagement and conversion.
21. Update old listings with 360° photos and drone footage
Refreshing your property listings with 360° photos and drone footage can dramatically improve their appeal. These technologies offer a better view of the property, giving potential buyers a better sense of the space and surroundings without having to physically visit.
360° photos allow viewers to explore each room and get a feel for the layout and features of the home, enhancing their understanding and interest in the property.
Drone footage, on the other hand, provides an aerial perspective, showcasing the property’s exterior, landscaping, and neighborhood, giving potential buyers a unique vantage point and a better appreciation of the property’s value.
These visual enhancements can make your listings stand out in a crowded market, attract more attention, and lead to quicker sales.
Trey Langford (a licensed agent for over 17 years) and his team created a database of 360° aerial neighborhood tours with a pin linking to a home search. The unique service shot up their search rankings, attracting several out-of-state buyers. Trey believes that the practice establishes credibility and professionalism that can lead to high-quality leads.
22. Use predictive technology
You can find several predictive analytic tools that will help you reach potential clients. They analyze data from multiple listing services and other websites to predict owners likely to sell their homes shortly. These valuable insights will narrow your target, saving you time and effort.
Here are some of the popular tools:
- Zillow’s Zestimate helps you guess how much a home is worth using data from the web and what people have said about the home.
- Realtor.com’s Market Hotness Index shows which housing markets are getting a lot of attention based on how many people are looking at listings and how many homes are for sale.
- CoreLogic analyzes trends to predict what will happen in the housing market, helping experts make smart decisions.
- Redfin’s Demand Index checks where a lot of people are buying homes to figure out which areas are becoming popular.
- Revaluate predicts who is likely to sell their home soon, helping agents know where to focus their efforts.
- SmartZip identifies people who are probably going to sell their homes by looking at data like where they live and their life situation.
23. Virtual reality (VR) tours
Virtual Reality (VR) tours provide a fully immersive experience, allowing potential buyers to explore properties from anywhere in the world. This technology is particularly beneficial for attracting international buyers or those relocating from other parts of the country.
With VR, clients can virtually walk through a property, exploring every room and corner in detail. This not only saves time for both buyers and agents but also filters out uninterested parties, ensuring that only serious buyers schedule in-person visits.
And all your customers need is a smartphone and a cardboard headset you can pick up for a few dollars (literally). Offering VR tours can enhance your listings’ appeal and make you generate real estate leads even more effectively.
24. Augmented reality (AR) staging
Let’s start with two statistics we found on Paige Schulte’s website:
- Homes that are staged typically sell for about 15% more than those that are not staged.
- Additionally, staged homes tend to sell 87% quicker compared to homes that haven’t been staged.
So staging is a great way to generate more interest in your offerings and nurture your leads. But traditional staging can be a bit tricky, especially considering the time and effort required to physically furnish a property.
AR staging eliminates the need for physical furniture, allowing real estate agents to digitally furnish a home with a variety of styles and layouts at the touch of a button. And you don’t need any hardware except a smartphone!
AR staging is like using a special app on your phone or tablet. You open the app, point your camera at an empty room, and then you can see virtual furniture appear on the screen, making the room look furnished. It’s a bit like playing a video game where you decorate rooms.
Yes, you need to buy or subscribe to the AR app, so there’s a cost to consider. But if you can afford it, it’s a smart move. It makes your property listings look better, can help sell homes faster, and usually pays off by bringing in more money from the sale.
Relationship building
25. LinkedIn — a great tool for real estate professionals
A recent HubSpot study found LinkedIn to be nearly three times more efficient in driving leads than Facebook and Twitter. So, always remember to include LinkedIn in your social media real estate lead generation ideas.
LinkedIn is great for real estate folks to connect, share their skills, and find new clients. Here’s how to use it well:
- Make your profile shine. Keep your LinkedIn updated with a nice photo, a summary of what you do in real estate, and your work and school history.
- Post often. Share your thoughts, market news, and success stories to show you’re a pro in real estate. Regular updates keep you on people’s radar.
- Interact with others. Engage with posts from your contacts to grow relationships and possibly get new leads or business chances.
- Get into LinkedIn groups related to real estate to network, talk about the market, and share advice. This boosts your presence and trust.
- Use LinkedIn Ads to reach specific people who might need your services, based on things like where they live or their job.
- Make and keep connections. Reach out to potential clients and others in the field. Send personalized messages to stand out and keep in touch to build a bond.
- Publish articles to show your deep understanding of real estate, attracting potential clients and establishing yourself as an authority.
Combining these steps can make LinkedIn a key tool for networking, showcasing your expertise, and getting more leads and business.
As Beverly Ruffner, a Real Estate Coach, rightly points out:
If you want to get better leads this year, then learning how to prospect on LinkedIn will help. It puts you in front of professionals when and where they actually expect to talk business instead of where they go to relax.
26. Build partnerships for passive lead generation
Network with your local businesses to form mutually beneficial partnerships. Your local investors, accountants, financial planners, etc., can also be a great source for lead generation.
You may also want to hire experienced listing agents to boost your real estate lead generation strategy. Co-host local events and tap into local alliances to generate leads.
Another great way to generate more leads is by partnering up with a real estate conversion specialist. Your website is a gold mine for leads. By partnering up with a conversion specialist to optimize your website with tools like chatbots, you can turn your website into an automated lead machine.
Shanon McNulty, winner of the President’s Club Award, Medallion Club Award, and a Licensed Realtor of We Love Maple Ridge, shares:
I have built a strong relationship with a local contractor who specializes in renovations. When he hears someone wants to sell their home, he gives them my card and lets me know their information. This has generated many leads for me and is a great source of passive leads.
27. Stay in touch with old leads
Maintaining communication with old leads is crucial. Just because someone wasn’t ready to buy or sell at the first interaction doesn’t mean they won’t be in the future. Here’s how to keep the connection alive:
- Send regular updates. Keep old leads informed with newsletters, market updates, or personalized messages to show you’re still active and interested in helping them.
- Use automation tools. Set up email or SMS campaigns to automate follow-ups, ensuring you regularly touch base without overwhelming your schedule.
- Offer value. Provide useful information, tips, or resources related to real estate that can help them. This demonstrates your expertise and keeps you in mind for when they’re ready to make a move.
- Celebrate milestones. Acknowledge special occasions like birthdays or anniversaries with a message or card, adding a personal touch to your relationship.
- Check-in personally. Every now and then, a personal phone call or message can make a big difference. It shows genuine interest and can rekindle their consideration of real estate decisions.
- Leverage social media. Connect on platforms like Facebook or Instagram to engage with their content and remind them of your presence in a friendly, non-invasive way
By staying in touch with old leads and nurturing these relationships, you create a network of potential clients who are more likely to think of you when they’re ready to enter the real estate market. This strategy turns cold leads into warm prospects and eventually into successful deals.
Patrick Frank, Head of Sales in Biproxi, boosted his referral program with the giveaway strategy:
One unique idea is to leverage your Sphere of Influence (SOI) that states, for every referral you send me, I will enter your name into a raffle for a prize that could be anything from local events, cash, vacation giveaways, plane tickets, etc. It’s essentially a personal referral program.
You could also extend this program to any of your previous clients. You’re bound to get some good leads and build a good reputation with your past clients.
28. Reward your referrals
Even when your past clients loved your service, referring may not come to their minds. Motivate them with a system of rewarding referrals. It will help you maintain a steady stream of referrals in your real estate business.
Nearly 50% of customers are likely to refer you to their family and friends if offered a direct referral incentive. You can apply the same for good reviews, as excellent reviews bolster your brand image like none other.
Heidi Sutter, a Coldwell Banker real estate agent, reveals that rewarding her referrals has been one of the best lead generation strategies for her.
Doing so has been key for my business and proven to be one of the best ways to connect with clients, friends, and family who are kind enough to refer my services.
Direct lead acquisition
29. Purchase an intergenerational family mailing list
Leverage intergenerational mailing lists to connect with adults managing their elderly parents’ living situations.
Nick Schiera, the owner of Schiera Properties LLC, observes:
A significant number of adult children find themselves in the position of making living arrangements for their elderly parents, who may no longer be able to live independently.
He recommends using services like Listability, a specialized mailing list broker, to access a vast database of homeowners. These are individuals whose elderly parents have transitioned to senior living, assisted living, or nursing homes.
This targeted approach enables many real estate professionals to reach out to potential clients in these specific circumstances, offering tailored real estate solutions to meet their unique needs.
30. Get seller leads from courthouses
Competition for low-hanging leads in real estate is pretty fierce in almost every region. Seller leads from the courthouse are highly motivated to get their properties sold.
You can use these leads to sell more in fairly less time. Here are the different types of leads you can get from the courthouse:
- Foreclosures: You can find newly filed foreclosures at the courthouse on a bulletin board for newly filed foreclosures.
- Delinquent Property Taxes: Contact the tax office for a list of properties with delinquent taxes owed. Some of them even publish them in the newspapers every year.
- Out-of-Town Owners: Most property owners residing outside the town might be interested in selling their property. You can get a list of these from the Tax Department or from businesses dealing with this information.
31. Reach out to FSBOs
FSBOs (For Sale by Owner) are difficult to handle, and getting their property converted into a listing is no doubt a herculean task.
But there is a lot of potential in FSBOs prospects. According to NAR, on average, homeowners suffer a loss of 32.5% if they sell the property on their own. One reason is that they don’t have experience in selling homes.
So, where to find contact details for FSBO listings? The answer: MLS, Zillow, Byownerdaily, and other listing sites. You may also want to check out Jeff Glover’s FSBO script for converting FSBOs into seller clients for your real estate business.
32. Buy exclusive leads
If you have enough of a budget and want something hassle-free, you can simply buy leads. It’s one of the easiest realtor lead generation ideas. Some companies allow you to be an exclusive lead buyer, eliminating competition and increasing your chance of landing clients.
Susan Issac, an established agent in Connecticut, explains the process in quite simple terms:
Market Leader owns one of the largest and best home valuation sites online. Homeowners use the site to check the value of properties they’re interested in selling. Market Leader then sends those exclusive leads out to agents who claim their ZIP code.
33. Offer free home valuation reports
Providing free home valuation reports is a smart way to attract leads. Homeowners often wonder what their property is worth, especially in a fluctuating market. By offering a no-cost, no-obligation valuation, you not only grab their attention but also establish your expertise and credibility.
Here’s how you can implement this strategy:
- Create a landing page on your website dedicated to free home valuations. Make sure it’s easy to find and simple to use.
- Use automated valuation tools to generate reports quickly. These tools use local market data, recent sales, and property characteristics to estimate value.
- Promote your free valuation offer on social media, email newsletters, and local advertising to reach a broader audience.
- Follow up with those who request a valuation. Offer to discuss the report in detail and provide insights into the local real estate market.
By offering something of value right away, you position yourself as a helpful and knowledgeable real estate professional, encouraging potential clients to reach out to you when they’re ready to buy or sell.
Conclusion
If you want to generate real estate leads in 2024, you need to mix the old with the new. JustCall, as a real estate tool, plays a big role in this blend, helping agents connect quickly with potential leads.
The game is about finding those quality leads that are ready to make a move. For real estate agents, it’s not just about pulling in a bunch of contacts; it’s about finding the right ones and building trust.
To stay ahead, real estate pros need to use smart strategies. This means tapping into digital marketing, making the most of listing websites, and ensuring their website turns visitors into leads. Tools like JustCall and CallPage can make a huge difference by offering instant communication, showing you’re ready to chat or meet anytime.
