Beyond Philosophy

DECEMBER 16, 2023

One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Qualtrics recent article, “ AI Will Revolutionize the Market Research Industry ” suggested a couple of thought-provoking stats I thought I would share: Threat or Boon?

Consulting 195

Consulting Consulting Education Marketing 195

ShepHyken

MAY 16, 2023

They entice you with marketing messages, advertising, and anything else that could tip the scale to move a customer from thinking about buying to actually making the purchase. Marketing messages and advertising campaigns create credibility. A salesperson’s promises make you feel good about doing business with them and their company.

Customer Service 302

Customer Service Advertising Sales Marketing 302

ShepHyken

JUNE 27, 2023

He also included a description of its marketing plan. According to Beck, the marketing plan is simple: Cook the best BBQ in Texas. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. My comment: Always do your best.

Customer Service 301

Customer Service Marketing Customer Experience 301

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

B2C 146

B2C Customer Service B2B Marketing 146

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. My Comment: Most loyalty programs are marketing programs. But in 2023, these six retailers and brands set new standards of what loyalty can be. Find your audience.

Customer Service 151

Customer Service B2B B2C Engineering 151

ShepHyken

JULY 15, 2022

Step 4: You assign your best client success manager on their account and ensure they’re scheduled for your monthly training workshops as a non-negotiable. Meanwhile, the client is amazed at the depth and quality of your training due to your effort in putting together the most all-inclusive program on the market in your niche. .

Coaching 325

Coaching Customer centricity Accountability Feedback 325

ShepHyken

DECEMBER 12, 2023

Every interaction the customer has with us, from learning about our company, our marketing messages, the sales experience and then anything after the sale, is all part of the customer experience. I’m often asked to be the keynote speaker at sales meetings. Connect with Shep on LinkedIn.

Sales 227

Sales Customer Experience Customer Service Customer Support 227

ShepHyken

OCTOBER 29, 2023

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Is It Time for You to Try Messy Marketing? Connect with Shep on LinkedIn.

Customer Service 159

Customer Service Marketing Customer retention Customer Experience 159

ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. Often, this falls into the marketing and/or sales departments. At the heart of business growth is a marketing and sales strategy.

Customer Service 146

Customer Service Personalization Surveys Chatbots 146

ShepHyken

MARCH 18, 2024

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

Customer Service 196

Customer Service Government Customer centricity Customer Experience 196

Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B 81

B2B Marketing Management 81

ShepHyken

SEPTEMBER 13, 2023

All of this takes customer experience from the customer service department to the marketing department. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Sometimes comments from Twitter, Facebook, etc., Connect with Shep on LinkedIn.

Customer Experience 173

Customer Experience Customer Service Gamification Technology 173

ShepHyken

APRIL 25, 2023

During the meeting, an executive asked, “How much market share do you think you can get?” Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. He liked what he tasted and reached out to the Frito-Lay CEO to set up a meeting.

Sales 254

Sales Customer Service Marketing Personalization 254

ShepHyken

JUNE 6, 2023

But it’s still not free – at least not to the company’s paying customers who, whether they realize it or not, are covering the cost of the marketing program that gives away a month’s worth of product while the prospect decides whether they will buy or not. This article is an example of free. Connect with Shep on LinkedIn.

Advertising 212

Advertising Customer Service Customer Experience Sales 212

AWS Machine Learning

APRIL 2, 2024

About the authors Shruti Koparkar is a Senior Product Marketing Manager at AWS. Hoko Hongo is a Senior GTM Specialist at AWS, supporting go-to-market and customer acceleration programs to further the customer’s generative AI journey. Reach out to your AWS Account Manager or submit your request.

Accountability 91

Accountability Marketing Personalization Management 91

ShepHyken

FEBRUARY 12, 2024

Why Hyper Personalization Should Be Part of Your Marketing Strategy by Erwin Busselot (Label & Narrow Web) Consumers today are increasingly engaging with brands that deliver tailored services, offers and communications. They expect a different experience in the sales, marketing, and service they experience.

Customer Service 163

Customer Service Self service Personalization Marketing 163

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops.

Customer Service 146

Customer Service Advertising Chatbots Self service 146

ShepHyken

JANUARY 1, 2024

2024 Predictions: Better Customer Experience Is on the Way by Chris Wood (MarTech) Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Let’s dive into the holiday spirit and unwrap some marketing wisdom from Jolly Old St.

Customer Service 142

Customer Service B2C Feedback Marketing 142

ShepHyken

JUNE 11, 2023

In other words, they are marketing their services to humans. Cultivating Customers: Top ‍5 Marketing Strategies for Small Business Success by Noah Miller (Tech Times) In today’s competitive business landscape, customer loyalty is more significant than ever. My Comment: Customer service and CX is marketing!

B2B 156

B2B Customer Service B2C Advertising 156

Toister Performance Solutions

DECEMBER 7, 2023

Workshop name and description Audience (who is attending training) Learning objective(s) The learning objectives section is an opportunity for the manager to explain what they hope the training to accomplish. Here’s an example of the completed Workshop Planner for the home improvement company. Write those actions in Box 3.

Management 109

Management Customer Service Feedback Marketing 109

Beyond Philosophy

NOVEMBER 16, 2023

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. I avoided a couple of them, particularly the first one, affiliate marketing. Therefore, affiliated marketing can work for many things.

Sales 195

Sales Education Advertising Marketing 195

AWS Machine Learning

JANUARY 13, 2023

Parsons Corporation (NYSE:PSN) is a leading disruptive technology company in critical infrastructure, national defense, space, intelligence, and security markets providing solutions across the globe to help make the world safer, healthier, and more connected. Technical Director, ParsonsX.

Engineering 92

Engineering Education Transportation Enterprise 92

ShepHyken

AUGUST 28, 2023

Two Elements of Successful Branding You Don’t Want to Overlook by Jacob Goldberg (The CEO Magazine Global) Branding and marketing have changed in recent years. How to Ensure AI Enhances, Rather Than Ruins, the Customer Experience by Marketing Mag (Marketing Mag) When it comes to great customer engagement, AI enhances your experience.

Customer Service 156

Customer Service Journey mapping Feedback Consulting 156

ShepHyken

OCTOBER 27, 2023

This week, we feature an article by Srushti Shah, Head of Product Marketing for Middleware. Anyone looking for office space for a small business or startup has expectations, and to truly stand out in such a competitive market, providers must prioritize customer experience, but how?

Customer Experience 142

Customer Experience Feedback Customer centricity CRM 142

ShepHyken

FEBRUARY 25, 2024

Creating customers who will advocate and evangelize your brand can be your best marketing. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops. My Comment: When customers talk, their friends, family, and work colleagues listen.

Customer Service 151

Customer Service Customer advocacy Average Handle Time Customer centricity 151

Beyond Philosophy

MARCH 21, 2024

I always looked at customer complaints as a form of free market research. Organizations should consider what they do with this free market research. Colin has conducted numerous educational workshops, on how to improve your Customer Experience, to inspire and motivate your team. Thanks for reading, we appreciate you!

Telecommunications 195

Telecommunications Engineering Education Management 195

ShepHyken

MAY 10, 2023

It is important to draw that line, which is the boundary that employees aren’t allowed to cross, but at the same time, teach them what they can do to get right up to the line. For example, I have a client in the luxury automobile market. Members of this team believe in the power of saying “Yes” instead of “No.”

Customer Service 161

Customer Service Marketing Customer Experience 161

ShepHyken

NOVEMBER 27, 2023

Field Tested Tips for Aligning Customer Service and Marketing by Ronnie Gomez (Sprout Social) If a business is an orchestra, then every department is its own instrument. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Here are my top five picks from last week.

Customer Service 167

Customer Service Morale Customer retention Marketing 167

C3Centricity

OCTOBER 16, 2019

I’ve just returned from running a two-day workshop in Japan. The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Insight development is too important to be left to the market research team alone.

Marketing 48

Marketing Customer centricity Finance Sales 48

ShepHyken

MAY 28, 2023

In a Tumultuous Market, Target Companies That Always Put the Customer First, Cramer Says by Julie Coleman (CNBC) In times of market turbulence, CNBC’s Jim Cramer advised investors on Tuesday to focus on companies that make customer service their core philosophy. Here are my top five picks from last week.

Customer Service 161

Customer Service Customer centricity B2C Government 161

ShepHyken

NOVEMBER 6, 2023

How to Create Effective Customer Surveys and Obtain Actionable Insights by Scott Clark (CMSWire) When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author.

Customer Service 163

Customer Service Self service Surveys Contact Center 163

ShepHyken

OCTOBER 23, 2023

Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops. When customers know you care, you create an emotional connection that fosters trust and loyalty. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author.

Customer Service 155

Customer Service Construction Contact Center Scripts 155

ShepHyken

SEPTEMBER 4, 2023

Whether you’re a startup, a mid-market SaaS company, or an enterprise-level organization, these insights will help you maximize customer value, foster long-term relationships, and ensure a smooth customer onboarding journey. The old saying, “It costs less to keep existing customers than to chase after new ones,” comes to mind.

Customer Service 167

Customer Service Customer retention SaaS Best practices 167

Beyond Philosophy

JANUARY 4, 2024

You can’t assume that your definition of AI matches the marketing department’s or finance’s version down the hall. Colin has conducted numerous educational workshops, on how to improve your Customer Experience , to inspire and motivate your team. Also, I would ensure that everyone understands what the AI will be.

Customer centricity 244

Customer centricity Morale Finance Education 244

ConvergeOne

NOVEMBER 30, 2021

In a competitive market, businesses must shop between many vendors for the right solution. We have workshops to extract the information from our customers in a structured, non-intrusive manner. Schedule your workshop today. The good news? There are no shortage of solutions or products that can meet customers’ needs.

Service level 92

Service level Marketing Technology 92

CSM Magazine

FEBRUARY 12, 2024

Thoughtful Branding and Marketing Effective branding and marketing before, during, and after the event are essential for creating a lasting impact. A mix of keynote speeches, workshops, and interactive sessions can cater to various learning and engagement styles.

Entertainment 95

Entertainment Benchmark Transportation Advertising 95

ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com.

Customer Service 196

Customer Service B2C Customer retention B2B 196