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White Papers and Business Plan: The Main Differences

CSM Magazine

When owners of companies think about documentation, they sometimes choose between white papers and business plans. In this article, you will find out, what is a whitepaper in marketing , the peculiarities of business plans, and in conclusion, you`ll be able to decide what approaches are best for you. White Papers in Brief.

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An Enterprise-Wide Approach to Connected Customer Experiences - My Latest White Paper for Cisco

Jon Arnold

This last scenario applies to my latest white paper, and most recent white paper done for Cisco. Things are changing quickly in this space and this white paper is a good example of how vendors are trying to educate the market in terms of how to respond.

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Verizon and PCI Pal Release White Paper with Servadus Addressing Contact Centre Best Practices

CSM Magazine

Verizon and PCI Pal release joint white paper with Servadus addressing contact centre best practices in the wake of PCI DSS 4.0 The white paper, Keep Calm and Simplify – Contact centre best practices in the era of PCI DSS 4.0 , also looks at best practices and emerging technologies that will shape the payment security industry.

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Meet Dick Bucci: Our October 2020 Wall of Fame Honoree

Contact Center Pipeline

Contact Center Pipeline’s AUTHOR WALL OF FAME Dick Bucci is Principal of Pelorus Associates, a market research and marketing communications company that assists developers of contact center solutions by providing in-depth market research and by authoring white papers, e-books and blog posts.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. Customer satisfaction has become more important than price or any individual feature.

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The Customer Experience Is Your Best Marketing

ShepHyken

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Great definition, but marketing has changed. Great definition, but marketing has changed. Websites are a great example to illustrate how marketing has changed.

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My Latest White Paper - Leveraging Cloud Communications for SMBs

Jon Arnold

I write my fair share of white papers, and when combined with a webinar, they can be effective demand generation tools for vendors and providers. My latest one here is with 8x8 , where I prepared a white paper focused on how cloud can really help SMBs take advantage of today’s UC offerings.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.