Beyond Philosophy

FEBRUARY 2, 2015

Here is the ad, in case you missed it: Part of the reason these studies showed the link is because music activates many centers across the brain, including the emotional ones. Several studies have revealed music has a link with our memory. In one study, researchers discovered singing aids in learning a foreign language.

Marketing 416

Marketing Customer emotions Consulting Consulting 416

Beyond Philosophy

SEPTEMBER 8, 2022

It could be increased market share, improved NPS, or higher customer retention. – A case study appeared first on CX Consulting. This diversity brought many perspectives to the project implementation, which was vital. Rule #2: Measure. In the measurement phase, implementation teams establish what they consider an improvement.

Customer Experience 243

Customer Experience Consulting Consulting Customer retention 243

Beyond Philosophy

MARCH 17, 2015

The result of their changes was a 47% increase in sales with no additional marketing support. It’s all about Neuromarketing, which is a type of marketing growing in popularity because it uses research to determine how a consumer’s brain responds to stimuli. Package design triggered a specific memory. Blogs Customer Experience'

Sales 379

Sales Scripts Marketing Customer Experience 379

C3Centricity

OCTOBER 10, 2023

Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where […] The post Do Less Market Research But Know Much More About Your Customers first appeared on c3centricity.

Marketing 90

Marketing 90

Peter Lavers

NOVEMBER 16, 2020

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE) studies as completely different and dissociated exercises. Such studies tend to be repeated, so both have rich historical data. Why is this the case?

B2B 130

B2B outsourcing Customer centricity Consulting 130

ClientSuccess

JANUARY 26, 2022

Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? Toolkit: Customer Journey Toolkit.

Upselling 75

Upselling SaaS Best practices Marketing 75

Help Scout

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

Marketing 99

Marketing 99

Influitive

FEBRUARY 22, 2018

Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. Today’s customers don’t trust ads.

Marketing 101

Marketing Advertising B2B 101

24-7 InTouch

JANUARY 9, 2024

The market has grown increasingly competitive as more and more people are accessing online courses to help them navigate today’s ever changing labor market. Our partner, a global leader in the online learning space, experienced growth in all global markets.

Customer Experience 52

Customer Experience Average Handle Time Education Government 52

Education Services Group

NOVEMBER 21, 2022

I’m talking about the 2022 Customer Success Leadership Study (much more exciting, IMHO). This aligns well with the results from this year’s study. Given that the labor market remains tight as teams expand, CS leaders have had to get creative in their search for talent. No, I don’t mean the new season of White Lotus.

Metrics 98

Metrics Benchmark CRM Technology 98

Beyond Philosophy

OCTOBER 23, 2017

That gave me a chuckle, because Thaler is a pioneer in studying the role that irrational human nature plays in economic decisions. The post Future Of Marketing Wins A Nobel Prize! When Richard Thaler of the University of Chicago was awarded the Nobel Prize in economic science earlier this month, he said he’d try to spend his $1.1

Marketing 325

Marketing Consulting Consulting Government 325

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing Education Consulting Consulting 52

Beyond Philosophy

FEBRUARY 16, 2015

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). What is the optimal role of online and offline WOM marketing? How does WOM amplify and cascade marketing initiatives?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Beyond Philosophy

JANUARY 19, 2015

Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Here’s some of what they lear ned in the 2014 study. The post Car Talk: The Marketing Gift of (Automotive) Gab appeared first on Beyond Philosophy. I’d say so.

Automotive 358

Automotive Marketing Consulting Consulting 358

Influitive

AUGUST 11, 2016

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive.

Benchmark 60

Benchmark Marketing 60

Liveops

OCTOBER 11, 2018

For instance, customers who reach a foreign agent, according to a study by CFI Group , are 52 percent more likely to have to speak to more than one representative, 10 percent less likely to resolve an inquiry and 25 percent less likely to do so on the first call. Learn more about deploying a remote agent workforce.

Marketing 315

Marketing Virtual Agent Customer Care Call Center 315

Influitive

FEBRUARY 3, 2023

Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. We’re in rough economic waters.

Customer retention 52

Customer retention Marketing Customer advocacy 52

Genroe

JUNE 26, 2023

The post [Case Study] Transforming the Digital Frontier – CyberCX’s Successful Customer Experience Program appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Discover how CyberCX transformed their customer experience, boosting NPS and amplifying business growth with a comprehensive CX program.

Customer Experience 52

Customer Experience B2B Feedback Marketing 52

ShepHyken

NOVEMBER 6, 2020

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. Secondary data includes any research from other organizations, consumer insight studies, data previously collected, or customer information. Most likely no. Secondary Data. Primary Research.

Marketing 253

Marketing Customer Service Consulting Consulting 253

JivoChat

FEBRUARY 21, 2023

Are you a student aiming to enter the marketing field? In the current digital era, understanding the significance of digital marketing is crucial if you want to succeed in the industry. This implies that in order to satisfy the demands of the employment market, you as a marketing student must be familiar with digital marketing.

Marketing 75

Marketing Advertising Analytics Engineering 75

Beyond Philosophy

NOVEMBER 11, 2014

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. One study from Duke University estimated that habits shape 45 percent of the choices we make every day, not conscious decision making as you might have thought.

Marketing 418

Marketing Customer emotions Employee engagement Customer centricity 418

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. Other studies found similar results. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially.

Marketing 217

Marketing Customer Service Airlines Self service 217

Concentrix

JANUARY 22, 2024

Discover how an automotive manufacturer improved its marketing engagements and response rates with the power of our Marketing Engagement Platform

Automotive 62

Automotive Marketing Personalization Management 62

CSM Magazine

APRIL 19, 2023

makepositive, Sabio Group’s specialist Salesforce CRM consultancy, has been named Leader in three out of the six quadrants of the ISG Provider Lens Salesforce Ecosystem Partners Study for the UK. “That dedication to working as one with our customers is what differentiates us in the market.

Consulting 52

Consulting Consulting CRM Marketing 52

CCNG

JANUARY 17, 2024

Jake’s experience is just one real-life example of what recent market studies by Gallup and others have clearly proven in their statistics: A great employee experience (EX) is THE fundamental foundation to creating a great customer experience (CX). I’m just trying to get through the calls” while he’s actively looking for another job.

CCNG 195

CCNG Calibration Employee engagement Call Center 195

ShepHyken

JULY 17, 2023

Studies have shown that companies devoted to DEI (diversity, equity, and inclusion) earn 140% more revenue. They are 70% more likely to capture a new market and 35% more likely to outperform their competitors. ” “There is an intersectionality between employee experience, customer experience, and digital marketing.

Customer Experience 296

Customer Experience Marketing Surveys Personalization 296

JivoChat

FEBRUARY 14, 2023

When creating marketing strategies, a professional can base their decisions on data analysis. Instead of just guessing it’s possible to use previous market research, key performance indicators that the company keeps track of, and other valuable information to increase the chances of success. Best Marketing Analytics Courses 1.

Analytics 75

Analytics Marketing Abandon rate Metrics 75

aircall

MAY 31, 2022

In May 2022, Aircall commissioned global market research company Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential financial impacts of switching to Aircall’s cloud-based phone system. TEI™ Study Findings .

Consulting 62

Consulting Consulting Surveys Marketing 62

JivoChat

FEBRUARY 9, 2023

If you are looking for ways to make money on the internet, affiliate marketing courses can help you with that. In affiliate marketing, you partner up with one or more companies that will give you links to be posted on your social media posts, or on your website. 5 Best Affiliate Marketing Courses Online 1.

Marketing 75

Marketing Engineering Sales Analytics 75

Education Services Group

JULY 27, 2021

But my favorite way to showcase your past successes and your current abilities to the world is by telling a customer’s success story with a case study. Case studies can be some of the most powerful content because they tap into one of the most powerful methods of communicating – storytelling. Our brains love stories.

Sales 52

Sales Marketing Accountability Best practices 52

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Marketing 98

Marketing Enterprise Customer centricity Feedback 98