The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. Personalization 2.0 We live in the data age.

Personalization – The Fifth P In Marketing


I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing.

Get Personal, It’s Business!

Beyond Philosophy

There is an old saying that goes, “It’s not personal; it’s just business.” I think business is personal, especially when you are trying to build a relationship with your customers. Neither of these things happens while discussing business, but instead by making an effort to connect on a personal level. The apology is complete nonsense, of course; a person isn’t responsible for the rain. Obviously, the point of your conversation is to get to know the other person.

3 Behavioural Mindsets for Accurate Content Personalization

Peter Lavers

Content personalization isn’t there just to make marketers feel good! I would suggest that content personalization is a commercial imperative in today’s world of short attention spans and rising expectations for a great user experience.

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

More than 1,000 marketing and. Delivering a personalized, omnichannel experience is more than enabling multiple channels—it requires seamlessly linking these channels. value to sales, marketing, IT, product development and.

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

4 Ways to Personalize B2B Customer Support at Scale

B2B Customer Service Blog - TeamSupport

Of everything a business-to-business (B2B) company must be great at in order to grow, delivering personalized customer support at scale needs to be a priority. Or, you can use messaging on the updated product to break into a different market segment.

Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience


In 2010, the boys over at Apple released Siri that astounded the world because for the first time you had a super-commercial chatbot/personal assistant that was so easy to have the mass market adapt to. A Personalized Guide to Help Out Your Customers. People love personalization.

Build Your Personal Brand on LinkedIn

Call Center Weekly

Building a personal brand on LinkedIn is the key to opening new doors. You can use this space to showcase your personality and professional focus. Diligently build your audience through outreach and personalized messages. Looking to grow your career?

Customer-Centric Marketing: Step-Up Performance


Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Marketers put themselves in the customers’ shoes to sell to them better.”

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

personal liability, and 69% expect compliance staffing costs to rise1. in customer experience in its market. for something more mission-critical such as a person’s health or. If Artificial Intelligence (AI) for the overall business is a red hot.

Customer Experience & Marketing Workforce of the Future


Customer Experience & Marketing Workforce of the Future Lynn Hunsaker. Influence your peers and other organizations internally to align with customers and evolving market needs. Related articles: A Glimpse into the Future of Marketing.

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. Habits and Marketing. The statisticians know, however, and marketers want to know what they know.

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Online, the core concept of “permission marketing”, and the rationale behind it, is similarly tossed aside each day with the receipt of unsolicited promotional emails. As one site marketing executive said: “This is a great, low-cost way for us to acquire new names.

Customer-Centric Marketing: Align for Growth


Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. That’s the opposite of marketing’s charter.

Artificial Intelligence and the Customer Experience

fine with AI using their personal and historical information. using personal and historical information to personalize. personalize my interaction.predict why I’m calling True True TrueFalse False False I would find it helpful if AI used my information to.

Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

Stay Ahead of Your Competition with New Advances in CX Marketing. People are driven to act by different things, which vary based on life stage, demographic, and personal attributes. The post Stay Ahead of Your Competition with New Advances in CX Marketing appeared first on.

Marketing’s Role in the Customer Experience Journey


Marketing’s Role in the Customer Experience Journey Lynn Hunsaker. Is your Marketing department aligned with customer experience? She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing.

Personality Traits That Inspire the Most Teamwork

Toister Performance Solutions

Sure the job market is really tight right now, but there was an additional challenge with her company's hiring process. The HR department used a pre-hire personality assessment to screen all applicants. You'll often see indicators of a person's dependability.

The key to helping customers in a market that values empathy


” This is fundamental to providing the level of personalized service that consumers place in increasingly higher value. New research proves that consumers are expecting, if not demanding, highly personalized experiences,” customer service expert Shep Hyken wrote for Forbes.

The Health of the Contact Center: Are You Ready for 2019?

in the form of increased market share and revenue. Tweet this As customers expect a personalized experience that. Getting to the root of call volume Do customers want a more personal.

7 Secrets of the Best Marketing Operations Teams


7 Secrets of the Best Marketing Operations Teams Lynn Hunsaker. Marketing Operations is a role that can facilitate the whole Marketing organization in value creation. For Marketing, that’s first and foremost your customers. This is the WHY of the Marketing organization.

Enhancing Marketing Automation with Customer Feedback


Today’s buyers expect personalized, 1:1 experiences tailored to their wants and needs. They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. But marketing automation is only as powerful as the data you put into it.

‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

Beyond Philosophy

I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting question: “What do I think the next industry trends would be for the year?” In our bland world everything is the same to many marketers who still only focus on the 4P’s (Price, Place, Product and Promotion) and use this as a crutch. Marketers need to recognize that human decision making is far more complex than this.

Be Personal, Not Pushy: How AI is Transforming B2B Selling

bold360 Blog

Sales reps were the main source of product information, guiding prospects toward a purchase via phone conversations and in-person meetings. Today’s B2B buyers shop for business solutions just like they shop for personal products. What’s particularly powerful about chatbots is their ability to deliver personalized, relevant content to website visitors based on demographic and location data, browsing history, and pages they’re visiting on your site.

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Guest Blog: 3 Proven Ways to Personalize the Customer Service Experience


This week on our Friends on Friday guest blog post my colleague, Ross Clurman, writes about how important it is to personalize the customer service experience. Regardless of the type of business you are in, there is always an opportunity to personalize the customer experience.

5 Reasons Your Marketing Needs Human Evaluation


Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective?

Marketing Week Live 2019: The key insights


What’s the latest buzz in marketing? What’s getting some marketers hot under the collar, and some pleasantly smug with their efforts? Sourcing the insights into marketing is key to consistent development and growth in business. Brand purpose isn’t a marketing ‘thing’.

Tomorrows MarTech: The future’s bright, the future’s personal.


Personalisation might be the most important factor for marketers in 2018, according to a recent Salesforce study, which found that 52% of consumers would switch away from brands that don't personalise communications. You can also tailor the content to yours and your colleagues’ personal needs.

10 Email Marketing Tricks to Re-Engage Your Customers


Best practices for re-engagement email marketing. But before you get started with using email marketing for re-engagement, there are a couple of best practices to follow. Segment and personalize. Get personal.

Personalized Customer Service: How to Deliver and Drive Loyalty


In today’s market, customer service is a huge differentiator. When done right, personalized customer service can do wonders for customer retention and for your bottom line. Personalized customer service can make your business stand out. What is personalized customer service?

SmartGift: Gift Giving Gets Personal

The Center for Client Retention

How many times do we ask ourselves, “I want to get a special gift for that special person – what should I buy?” The receiver can send a personalized thank you note and share on social media. Retailers can tap into previously unknown gifting data down to the SKU level and utilize SmartGift as a product marketing platform. I’m confident that customized and personalized gift giving will be a major retail trend for 2018.

Customer Experience + Marketing: Pro’s & Con’s


Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. Marketing feel pressure to help achieve revenue targets.

How to Apply Customer Experience Advocacy in Marketing

ProProfs Blog

drop in the company’s shares in pre-market trading. When done right, it boosts retention, satisfaction, and most recently, a company’s marketing efforts. What is Customer Experience Marketing and Why Is It Important? Challenges of Customer Experience Marketing.

Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

Stay Ahead of Your Competition with New Advances in CX Marketing. People are driven to act by different things, which vary based on life stage, demographic, and personal attributes. If you would like to find out from one of our CX consultants how you can implement the concepts we discussed in your organization’s marketing to improve customer loyalty and retention, contact us at

Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Every year, Foresight Research (Rochester, MI) produces their Word of Mouth Immersion Report TM , drawn from a study of 7,500 recent new auto buyers, which provides marketers insights on how, why, and where, informal consumer communication contributes to new vehicle purchases.

6 Simple Ways to Personalize Customer Relationships


If relationships are personal by nature, what does that mean for your customer relations? According to Monetate, 79% of organizations that have exceeded revenue goals possess a documented personalization strategy. Use a tone that matches the customer’s personality. Knowing how to speak to customers is key to personalizing business relationships. Asking your customers about their preferences both personalizes the experience and builds their confidence in your brand.

Content Marketing Ideas For Incredible Customer Experiences


Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? .

Marketing in 2019, what’s your priority?


The best way to gauge the mood of marketing in 2019 is to cast the net wide amongst marketers for a mixture of opinions. Without further ado, here are Infinity’s marketing predictions for 2019. But, how does AI affect marketers?

10-step plan to personalized customer experience


Personalized customer service is about treating people as individuals. Although there’s no one-size-fits-all solution, the following 10-step plan will provide a framework that will allow your contact center to adopt a more personalized approach to customer care. Develop customer profiles One of the most important parts of delivering personal service involves taking the time to understand who your customers are.