Are Product Qualified Leads (PQLs) Replacing Marketing Qualified Leads (MQLs) In SaaS?
SmartKarrot
MARCH 11, 2022
For years B2B companies have relied on marketing qualified leads (MQLs) for executing their inbound sales funnel. But, over the past few years, a new concept is getting highlighted in the conversations of inbound marketing teams. What are Product Qualified Leads (PQLs) and Marketing Qualified Leads (MQLs)?
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