Google Analytics has been a core tool for marketers for many years. And, not too much has changed–until Google Analytics 4 (GA4). GA4 is a major shift in UI and reporting and provides the flexibility to impact more than just marketing.
It’s new for everyone, so those who get comfortable with GA4 now can help shape the future of their organizations (and add a new skill set for their careers!). In our eBook, Google Analytics 4: The Ultimate Guide, we’ll empathize over the frustrations of the new platform, then arm you with the tools you need to transform roadblocks into opportunities and success.
Learn the basics of what’s new in Google Analytics 4, and how to use those features to build a measurement strategy that includes call tracking metrics aligned with your team’s goals.
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