In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions.
With this paradigm shift in buyer behavior, the partnership between the Chief Customer Officer (CCO) and Chief Marketing Officer (CMO) has become critical for organizations.
Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.
In this session we will discuss:
- The emerging importance of advocacy in the buyer journey
- How to effectively engage and optimize your customer experience
- Models for collaboration across the organization
- Business outcomes of organizational alignment
Join us Thursday, August 25 at 12PM ET for this exciting webinar.