Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate.

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space."

However, organizations are fighting back - and winning. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how:

  • Automating tasks and improving data quality would increase sales staff satisfaction and productivity
  • B2B organizations struggle with bad data
  • More organizations are investing in B2B sales and marketing intelligence solutions

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