article thumbnail

The importance of customer feedback when designing a product.

Spearline

So if we aren't listening to the customer from their feedback, or we're not looking at how they're using the product it would be pointless developing it.” ” Creating a product that would be highly beneficial for Spearline customers meant heavy involvement in market research and listening to customer feedback.

article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. VoC is about continuous, real-time feedback. Market Research vs. VoC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Role of Customer Experience in Telco

Lumoa

During the pandemic, European telecommunications providers had to meet the need for new services and adjust to a rapidly growing demand. The telecommunications industry is not known for its high-quality customer service. Keeping customers engaged is crucial, especially in an industry as saturated as the telecommunications vertical. .

article thumbnail

Building a CX Dashboard

CX Accelerator

How you gain that understanding involves regression analysis on customer feedback data which is well outside the realm of this post so I’m going to leave that for another day. The key here is to understand the drivers of customer satisfaction in each of your journey stages.

article thumbnail

Why You Should Be Proactively Firing Customers Without Hesitation

Beyond Philosophy

Reichheld believes that taking feedback from the wrong customers makes frontline employees feel more alienated from the system of the NPS. Your frontline employees, Reichheld argues, should be empowered to choose the customers from whom they receive feedback. I spent 20 years of my life working in a large telecommunications company.

Airlines 248
article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Customer feedback. Comcast , for example, questions customers who disconnect their service to identify the root cause of their complaints and address them.

article thumbnail

Building a CX Dashboard

CX Accelerator

How you gain that understanding involves regression analysis on customer feedback data which is well outside the realm of this post so I’m going to leave that for another day. The key here is to understand the drivers of customer satisfaction in each of your journey stages.