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5 Top Customer Service Articles of the Week 5-3-2021

ShepHyken

an online retailer of music instruments and audio gear, is dedicated to investing in an “old school” approach when it comes to customer experience and the strategy is all about personalization and relationships. Their CEO and Founder Chuck Surack places the experience over the sale. This company is on my radar.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

They seek personalized experiences, and value authenticity and engagement over generic sales pitches. Leveraging Data for Personalisation The key to unlocking high-quality traffic lies in data-driven personalization. Consider Netflix, which uses viewing data to personalize recommendations for its users.

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The Show Starts When the Phone Rings

ShepHyken

Many of my friends are professional entertainers. The point he was making was that the customer experience begins the moment the customer connects with you, not when they see you on stage or in person. Everything that happens leading up to the sale is part of the customer experience. And, that includes customer service.

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Customize your recommendations by promoting specific items using business rules with Amazon Personalize

AWS Machine Learning

Today, we are excited to announce Promotions feature in Amazon Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. You can use promotions in domain dataset groups and custom dataset groups ( User-Personalization and Similar-Items recipes).

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5 Top Customer Service Articles of the Week 5-2-2021

ShepHyken

an online retailer of music instruments and audio gear, is dedicated to investing in an “old school” approach when it comes to customer experience and the strategy is all about personalization and relationships. Their CEO and Founder Chuck Surack places the experience over the sale. This company is on my radar.

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How to enhance sales with visual engagement tools?

TechSee

Yet, all this progress has created a new set of sales challenges. Understanding and addressing these e-commerce obstacles is the key towards improving sales processes, driving a better customer journey, delivering more consumer conversions, and ultimately garnering a greater level of success for your business.

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Guest Post: 5 Inevitable Tips That Can Ensure a Superb Customer Experience

ShepHyken

It’s not just about interaction with sales or customer service. Content can be designed to raise revenue, sell products, educate, or entertain the consumers. The same study highlighted that 73% of customers worldwide love to watch videos on social media that are entertaining. #3. Post-sale monitoring.