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How to Create a Unique Phone Number that Builds Brand Recognition

By Sandeep Gaur

Reviewed by Gaurav Sharma

Last Updated: January 15, 2024

How to Create a Unique Phone Number that Builds Brand Recognition

A unique phone number holds the same value as an iconic logo. When done right, it can boost brand recall and help you to build a distinct brand personality. Personalization of your phone number is an unexplored area that demands greater attention. McKinsey claims that companies that grow faster drive 40% more revenue from personalization than their counterparts.

However, building a custom phone number that is memorable yet simple is not that easy. You need to factor in technical considerations while making creative decisions. As a result, sometimes, the final output can seem somewhat awkward or, worse, fail to resonate with your target audience.

In this guide, we will understand the challenges of creating a unique phone number from scratch and learn tips on how to leverage vanity numbers for your business.

Challenges in Using Vanity Numbers for Business

Using a unique custom phone number can escalate to a challenging task if all the parts are not executed to near perfection. Some of the biggest challenges you might face include:

  • Unavailability: The first and biggest challenge is getting your hands on a memorable custom phone number. For starters, the number you like might already be taken, or you might have to go through a third-party provider to secure it (which means additional cost).
  • Number Portability: If you decide to change providers or scale operations, porting your custom number can be a tedious and time-consuming task.
  • Marketing Integration: You’ll need to update all your marketing materials, online listings, and customer databases with the new custom number. This transition phase can be logistically challenging, to say the least.
  • Customer Education: Existing customers might be used to your old number. So, you’ll need to give them time to get familiar with your new custom number.
  • Routing Complexity: Custom numbers can be difficult to configure for routing calls. In other words, ensuring that calls are properly directed to the right agents and departments can be an uphill task.
  • Feedback and Evaluation: Measuring the impact of your custom phone number on brand recognition requires using a mix of the right tools and metrics to gauge effectiveness–a challenging ask.

How to Build Brand Identity Through Phone Numbers

Here are a few tried and tested tips on how to use a personalized phone number to build on your solid brand identity efforts:

Customization Elements Tips + Strategies
1. Vanity Numbers
  • Choose a vanity number that:
    • Spell out a word or acronym related to your brand
    • Incorporates a pun or uses clever wordplay to bring in an element of surprise
    • Integrates emojis to add a modern (and whimsical) touch
2. Local Area Code
  • Use local area codes to establish a local presence in different regions. This will increase accessibility.
3. Easy Sequences
  • Opt for simple and sequential digit patterns, which can be easier for customers to recall. For instance, you can introduce the occasional “mirror” sequences (for instance, “1221”) to add an element of uniqueness.
4. Value-driven
  • Incorporate digits that reflect your brand’s values or unique selling points. For example, you can select ‘green’ numbers to symbolize your brand’s commitment to sustainability.
5. Cross-platform Promotion
  • Design a memorable QR code featuring your phone number for a tech-savvy twist to your brand’s promotional initiatives. You can collaborate with influencers to incorporate your unique phone number into entertaining social media posts.
6. Call Analytics
  • Use call tracking software to analyze your call data and measure its effectiveness. You can develop a monthly “Call of the Month” award to recognize and reward customers with unusual call habits.
7. Interactive Voicemail
  • Customize your voicemail with a branded message like offering information or promotions while the customers wait. You can also feature rotating guest voices in your voicemail, such as celebrity impersonators, for added entertainment.

Custom Toll-Free Numbers Are the Way to Brand Recognition and Success

Creating a custom phone number becomes easier if you have an expert as a soundboard for your ideas. JustCall’s Custom Phone Number functionality might be just what you need to ignite your customer’s interest in the brand.

With JustCall, you can easily create a unique number that spells out your company or use local numbers to instill confidence among your overseas customers. You can also set up a virtual call center and manage all your calls from a centralized place.

Connect with our team to know more.

Sandeep Gaur

Sandeep Gaur

Sandy leads the US Sales team at JustCall and he has been integral in growing JustCall’s ARR by 5X while bootstrapped. He is a big believer in using tech to enable sales and is the first person to try out every new feature in the JustCall stack. While he’s not writing high performance email cadences for his team, he dabbles in blogging about Sales Strategy, Sales Tech and Sales Training.

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