Celebrating 25 Years of EXPO RC

It’s hard to believe that it’s been 25 years since the first EXPO RC event was held. For those who aren’t familiar, EXPO RC is an annual trade show that focuses on customer relations and customer service. It’s a place for businesses to showcase their products and services, network with industry professionals, and learn about the latest trends and best practices in the field.

Over the years, EXPO RC has become one of the most highly regarded events in the customer service industry, attracting thousands of attendees from around the world. And this year’s event, which took place in Madrid, was no exception.

This year there were many companies that attended for the first time, with the intention of breaking into the Spanish market and capitalizing on networking opportunities. The theme of this year’s EXPO RC was “Innovation and Digital Transformation,” and the event featured a wide range of workshops, seminars, and panel discussions on topics such as artificial intelligence, chatbots, and customer experience management.

There were also numerous exhibitions and demonstrations, where attendees could see the latest technologies and solutions in action. Showing up at an event of this magnitude establishes a company’s commitment to the customer and their experience. In addition, a Tex-Mex theme prevailed through the entertainment elements of the event – which serves to raise the profile on the importance of the Spanish-speaking market across all industries.

Another highlight of the event was the “Innovation Hub,” an area dedicated to showcasing the latest and greatest in customer service technology. Attendees had the opportunity to see demonstrations of cutting-edge solutions such as virtual reality training, chatbot integration, and real-time customer feedback systems. These solutions offer exciting new possibilities for businesses looking to improve their customer service operations and stay ahead of the curve.

In addition to the keynote address and Innovation Hub, the event also featured a variety of other sessions and workshops covering a range of themes related to customer service, CX and customer relations. Attendees had the opportunity to learn about topics such as customer journey mapping, employee engagement, and social media strategy, among others.

A topic that received wide attention at the conference was contact center solutions, along with the automation of tasks and internal processes as they apply to workers and their day-to-day. But the area that was most focused on was the efforts to facilitate the balance between value of services provided by an agents and the service provided by AI solutions.

Overall, the 25th anniversary edition of EXPO RC was a resounding success, with attendees raving about the wealth of valuable information and insights they gained from the event. It’s clear that EXPO RC will continue to be an essential destination for anyone in the customer service and customer relations industry, and we can’t wait to see what the next 25 years have in store.

The high profile of EXPO RC only emphasizes the critical role that customer service – in all its evolving forms – plays in today’s business wins. Here’s where BPO outsourcing companies can become an organization’s strongest ally. Award-winning Anexa is a decades-long leader in the business process outsourcing industry, with dedicated teams of BPO specialists. Whether your needs are related to tech support, social media management or marketing campaigns; or non-core business activities (such as back-office solutions), Anexa has a team for that. Considering that Anexa also specializes in bilingual services (English/Spanish), this is a call you need to make.

Have questions? Reach out today for information on how Anexa can support your journey to join the CX revolution.