Why QA is Essential for Customer Experience
JULY 16, 2019
In the current customer experience (CX) landscape, companies are aiming to create emotional brand connections with customers. But experiences can’t be meaningful if they aren’t frictionless. To achieve that standard, it’s important that companies don’t forget the importance of quality assurance (QA). Customer expectations are constantly rising, and people want higher quality products, equipment, and software than ever before.