Are you Inside-Out or Outside-In? Designing a Customer-Focused Process
Beyond Philosophy
DECEMBER 4, 2014
'An organization’s process tells me a great deal about how Customer-centric they are. Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. The Naive to Natural assessment looks at nine areas of a company to determine how Customer centric the organization is with their Customer Experience.
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