Brad Cleveland Blog
MARCH 15, 2011
Given the current economic challenges, it’s an important time to revisit your customer access strategy, and ensure that it is finely tuned to support your organization’s brand and your customers’ needs. All nine components should be up for discussion: Customers: How your customers are segmented and served according to their unique needs.
Customer Interactions
MARCH 13, 2011
'In everyday life, we often consider the long-term consequences of our decisions, as well as the immediate obvious effects. Take purchasing a car for example. If one car costs $18,000, but another priced at $22,000 has a far better consumer report rating and exceptional fuel economy, we might weigh our desire to save money up front against the cost of driving the car down the road.
Brad Cleveland Blog
MARCH 15, 2011
Given the current economic challenges, it’s an important time to revisit your customer access strategy, and ensure that it is finely tuned to support your organization’s brand and your customers’ needs. All nine components should be up for discussion: Customers: How your customers are segmented and served according to their unique needs.
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