How to Own the Relationship When the Customer is Holding the Keys
Mindtouch
MAY 23, 2019
The subscription economy knows no limits. Remember how quickly the stream-from-anywhere Netflix model caught fire and consumed Blockbuster whole? Or how Amazon made relics of Sears and Toys ‘R Us ? There’s a reason that subscription business models have sent so many brick-and-mortar behemoths to the trash heap: the model makes a lot of sense. Why sell CDs and DVDs when people would rather pay a monthly fee to stream music and movies on demand?
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