Don’t Do This! Why Do People Fail to Understand Customers’ Real Expectations?
Beyond Philosophy
APRIL 7, 2022
Many organizations do not know what customers expect from their experience and to their detriment. Understanding customer expectations is fundamental. Fail to meet them, and you have, well, failed. You failed to surprise and delight the customer, and you failed to provide an excellent experience that inspires the customer loyalty necessary for customer-driven growth.
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