The Surprising Reason That Tactics Alone Don’t Get the CX Job Done
Beyond Philosophy
SEPTEMBER 6, 2019
There is a difference between strategy and tactics when you’re trying to solve a business problem. Most people jump straight to tactics and implementation, because it is the concrete stuff, the stuff that we can start doing now. Too few business people step back and think about the larger strategy. However, strategy is essential to ensure that all your tactics are not a waste of time. .
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