Beyond Philosophy
JUNE 12, 2021
You might not realize it but the failure of the European Super League in soccer, the pros and cons of vaccine passports, and a brand that took a political stand and paid the price for it all have something in common. These things are part of three news stories that can provide insight into improving your Customer Experience. So how do they provide insight?
CustomerSuccessBox
JUNE 12, 2021
A lot of us believe that all customers are equal. Let’s accept that not all customers are equal. We want to segment customers so that we can work with each one of those segments in respective ways, but on what criteria do we actually segment customers? How to segment customers? One of the golden criteria is how much are they paying you, or sometimes you tweak it to the ability to pay from that particular customer.
CustomerSuccessBox
JUNE 12, 2021
Although these two key roles sound similar, some strict lines differentiate between an Account Manager (AM) and a Customer Success Manager (CSM). To an untrained eye, they may look like competing roles. However, both are essential and it’s important to appreciate the nuances first. Let’s try and understand them. Who is an Account Manager? An account manager is, usually, the single point of contact between the company and the customer.
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