The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Beyond Philosophy
JUNE 21, 2025
How do you grow your revenues without upsetting your existing customers? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the new book he has written with Anne Wilson, Senior Lecturer at Wharton. Published by Harvard Business Review Press, the book is called: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Available here: [link] Professor Ryan Hamilton reveal how brand growth often gets derailed not by bad strategy, but by insufficient atte
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