ClearAction

JULY 28, 2018

What is Marketing Operations? Lynn Hunsaker. Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. Growth of the marketing operations (MO) function was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.

Marketing 54

Marketing Enterprise Metrics Benchmark 54

TRUSTID

JULY 28, 2018

Most contact center professionals know about authentication technologies that verify customers before the call is picked up. Yet, despite these new approaches, our 2018 State of Call Center Authentication survey found that only 20 percent say they actually use them. . So what’s holding them back from deploying solutions that can save them money, reduce their fraud rates, and save their agents significant time on the phone?

Interactive Voice Response 52

Interactive Voice Response Contact Center Call Center Enterprise 52