CSM Magazine

JULY 7, 2019

Our customers have learned what it’s like to have a friction-free, no-hassle, convenient experience. They love doing business with the companies that make it easy. If it’s easy to switch companies, they are quick to switch when the experience is less than convenient. Perhaps the biggest friction point of all with customers is making them wait and disrespecting their time.

Customer Service 45

Customer Service Self service Customer Support Technology 45

TASKE Technology

JULY 7, 2019

A lack of data is not likely a problem for your business. In fact, your contact center may have volumes of data about how many calls it gets in a day, how long callers waited to be answered, how many callers gave up waiting before they were answered, and so on. While these statistics are certainly valuable to you on a individual basis, you may want to consider leveraging further.

Abandon rate 40

Abandon rate First call resolution Abandon Call Wait times 40

Infinity

JULY 7, 2019

Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and zeroes start flowing in, what does it all mean? Overflowing lakes of data mean nothing if you don’t know what to do with them, or why you’re doing it.

Marketing 40

Marketing Advertising Metrics Surveys 40

Genroe

JULY 7, 2019

No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. To be most effective, organisations should look to be active in two or, at most, three networks. […]. The post Social Media Statistics for Australia (2019) appeared first on Genroe.

Marketing 40

Marketing Management B2B 40

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