Conversational Marketing 101: Why You Need It (and How to Get Started)
JivoChat
APRIL 4, 2021
Today’s customers want to be in the driver’s seat. They want to buy (not be sold to), and they want to go through the buyer’s journey on their own terms. This new sales dynamic makes conversational marketing an effective and essential strategy for success. Conversational marketing enables brands to create authentic experiences for people, fostering trust and encouraging prospects to move through marketing and sales funnels.
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