Personalization ā The Fifth P In Marketing
ShepHyken
JULY 5, 2017
I will always remember my first marketing class in college when we learned about the 4 Pās ā Product, Price, Place, and Promotion. Well, now there is a fifth P. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing. The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.
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